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mSpiration – Using Text Messages for Engagement and Retention.

Puppies and Kittens and Mobile!

Your Latest mSpiration- Quick mobile ideas to mSpire your nonprofit organization to change the world one text at a time.

Your nonprofit is going mobile-just in the nick of time! But how do you make mobile work, while becoming your organizations mobile rock star? On our new blog series we will be posting innovative, creative and downright awesome ways that mobile is being used so you can go turn those bystanders into supporters-in 160 characters or less!

Are you sticking to your New Year’s Resolutions so far? If donor engagement and retention is on your list, then we can help.

How to Win the (Mobile) Super Bowl

Win the mobile super bowl

Here at mGive, Sunday February 2nd 2014 is a big day. Super Bowl XLVIII! Being a Denver based company, a lot of us are Broncos fans and it’s been a long road since the last Super Bowl in ’97.

It’s also a big day for text donation. This year will mark the sixth anniversary of our first major text donation campaign. (For a bit of a history lesson, check out our 5th anniversary blog post from last year).

Whatever team you root for, we’ve seen a lot of parallels between football and mobile (seriously!). We pulled some mSpiration from a article from last year. If you want to brush up on your football knowledge it’s a great read. But, in true mSpiration spirit, we took their plan and have added our own mGive mobile twist.

Measure the Love in Your Mobile Communication Program

Use mobile to show your donors love

In the popular musical Rent, the characters pose the question, how do you measure the 525,600 minutes that make up a year of our lives?  After pondering “in daylights, in sunsets, in midnights, in cups of coffee, in inches, in miles, in laughter, in strife” the characters finally wonder, “how about love?”  Love, they decide, is a good measure for a year of our lives.

But how about mobile?  How do you measure the impact of your text message communication with donors?

Love is also a good yardstick for measuring your mobile program.

mSpiration: 7 Golden Rules for nonprofits with a Mobile Twist

Know your supporters and communicate them

Happy Thursday! We stumbled on an Entrepreneur article from 2010 with some really great advice that is still applicable in 2014. So in honor of the #ThrowbackThursday tradition, this week’s mSpiration is all about the 7 Golden Rules for Nonprofit Fundraising Success…with an mGive mobile twist.

The article is an excerpt (and condensed version) from the book Guerrilla Marketing for Nonprofits by Jay Conrad, Chris Forbes and Frank Adkins. We loved all of the tips they shared, and all of them are ‘golden rules’ for any fundraising channel you would use, but work especially well with mobile.

mSpiration: 2013 Year in Review

Looking back on 2013

With 2014 now in full swing, we wanted to take a look back at our favorite blog posts from 2013.

We really kicked off 2013 during the Super Bowl. While the Ravens were celebrating their victory, we were celebrating text donation’s 5th birthday in the U.S. We couldn’t have been happier that our client, Wounded Warrior Project, aired a heart-tugging PSA with a mobile call-to-action during the game.

Mobile for Nonprofits in 2014: What We Learned in 2013 and What’s Hot in 2014 for Mobile

2014 mobile resolutions

Happy New Year! 2013 was a great year for mobile engagement and 2014 offers even more opportunities for nonprofits to reach donors with text campaigns. Here’s our compilation of trends and tips for 2014 and our suggested list of 2014 Mobile New Year Resolutions you can put to use.

mSpiration: 6 ways to follow up with mobile

Use mobile to follow up with your donors

Julia Campbell at J Social marketing posted an excellent blog on how to follow up after #GivingTuesday, see her post here. We loved her list, and decided to add our own mobile twist for following up with #GivingTuesday -- or any other fundraising push.

    Webinar Recap: 5 Steps to Successfully Launch Your Mobile Campaign

    Building blocks to a successful mobile campaign

    You know the world is going mobile, it’s 345 million subscribers strong in the U.S. You see it every day with your constituents, your friends and even yourself. But how do you channel that power for your nonprofit?

    mSpiration: #GivingTuesday and text donations

    #GivingTuesday Unselfie

    Last year a movement was started. It followed Black Friday and Cyber Monday; it was a day to re-focus on what is truly important about the holidays, and kick off the giving season.

    The One Habit that Makes Text Donations More Effective

    text donations at events

    Let’s do a little role-playing. You’re the Development Director for a nonprofit who is new to text donations. You had your mind set on using it for your annual event with the vision of blowing your fundraising goals out of the water. For the past three months, you and your team have been spending a lot of time and resources planning the details of the event. When the day finally comes, you make sure that all of your poster boards are in place throughout the venue.

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