mGive Lets You Text Money Immediately to Your Favorite Non-Profit
In a recent article for Transcapitalist, Melody Hildebrandt wrote about the amazing response to Alicia Keys’ mobile call to action during the BET Awards Show on Sunday, June 28. During her acceptance speech for the BET Humanitarian Relief Award, Keys asked viewers to donate $5 to Keep a Child Alive by text messaging ALIVE to 90999. More than 26,000 people responded to the impromptu call to action, and the Organization raised over $130,000 in mobile donations. Hilderbrandt commented on the ingenuity behind mGive’s mobile giving program, which enabled Keys’ fundraising success on Sunday night:
“The model is brilliant. Keys had a captive audience during her performance when she gave a shout out to her non-profit, but even if viewers were convinced by the cause, how many of them would have then gone home or logged in online to make a donation? Probably not too many. But by suggesting that the audience members text a 5 digit number right that moment (”text ALIVE to 90999″) Keys can get 26,000 people to participate.”
mGive Lets You Text Money Immediately to Your Favorite Non-Profit -Melody Hildebrandt, Transcapitalist
Keep a Child Alive raises over $130,000 during BET Awards Show through mGive- Mobile Donation Program
Keep a Child Alive raises over $130,000 during BET Awards Show through mGive- Mobile Donation Program
Alicia Keys’ appearance on the 2009 BET Awards Show Sunday night (June 28) raised more than $130,000 from more than 26,000+ mobile donors who texted their donations. Keep a Child Alive is the non-profit organization co-founded by Keys to provide health care and housing to children with HIV/AIDS in Africa and India.
During Alicia Keys’ acceptance speech for the BET Humanitarian Relief Award, in an impromptu call to action, Keys asked viewers to text ALIVE to 90999 to give $5 through their mobile phones, saying, “Nobody can do everything, but everybody can do something.” Seconds after texting in, users received a message back asking for confirmation. Mobile donors confirmed by replying “YES” via text message. The $5 donation will be added to their next mobile phone bill.
“We are thrilled with the results from Alicia’s shout out. With a ten-second call to action we raised over $130,000 to support Keep a Child Alive’s life saving work,” said Elizabeth Santiso, Vice President for Keep a Child Alive.
This May, the television show American Idol featured Keep a Child Alive. The segment featured Alicia Keys and Rwandan rapper Noah, asking viewers to text in donations. The promotion raised over $500,000 and is the largest one-time amount raised through text donations to date.
Text Message Donations
The mobile donation promotion was powered by mGive, a revolution in non-profit giving, creating a new base of micro donors who can give without using cash or credit cards. Other well-known non-profits using mGive include the ASPCA, UNICEF, Susan G. Komen for the Cure, USA Cares, Feed the Children, and the American Heart Association.
Mobile Giving is quick and easy. Over 250 million wireless subscribers can text a keyword correlating to a non-profit organization to a short-code (5 digit phone number) specifically set aside for donations. At the time of donation, Mobile Giving requires no credit card charges, just donation confirmation by text message.
About Keep A Child Alive
Keep a Child Alive is an urgent response to the AIDS pandemic currently ravaging Africa. With 25 million already dead, the disease continues wiping out whole societies, threatening economic infrastructure and devastating the family structure. Antiretroviral (ARV) treatment has transformed the lives of people with AIDS in the West, returning them to health from illness. But few Africans with AIDS have access to these lifesaving drugs. Keep a Child Alive is dedicated to providing ARV treatment to children and their families with HIV/AIDS in Africa and India by directly engaging the public in the fight against AIDS. Please visit our website for more information on the projects we are currently developing and funding: www.keepachildalive.org.
About mGive.com / Mobile Accord
Mobile Accord, the innovator and leader in mobile technology for nonprofit organizations, powers mobile donations in the United States. As the first company in the US to offer mobile tools specifically built for non-profit organizations, Mobile Accord is unique in its ability to facilitate wireless fundraising and constituent outreach campaigns while also helping clients understand the immense power of mobile technology.
For more information on mGive/ Mobile Accord please visit www.mGive.com or contact Tony Aiello, Senior Vice President, Business Development at 866-720-3350 or email taiello@mobileaccord.com.
Donors can download a tax deductible receipt of their mobile donation through at www.mgf.me/receipt.
Susan G. Komen Global Race for the Cure
The first ever Susan G. Komen Global Race for the Cure® is taking place this Saturday, June 6, in Washington D.C.. Last year’s National Race for the Cure® raised more than $4.9 million for local screening, treatment and education programs for the medically underserved. The Organization is already on the way to meeting this year’s fundraising goal of $3.8 million for the event, but they need more help to make it happen. It is not too late for last minute registration! If you are not a resident of Washington D.C., find a local Race for the Cure®!
About Susan G. Komen for the Cure®
Having invested more than $1 billion since its inception in 1982, Susan G. Komen for the Cure® is the global leader in the fight against breast cancer. With the world’s largest grassroots network of breast cancer survivors and activists, Susan G. Komen for the Cure® is working to save lives, empower people, ensure quality care for all and energize science to find a cure for this devastating disease. Thanks to events like the Susan G. Komen Race for the Cure®, and generous contributions from partners, sponsors and supporters, the Organization has become the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. The mobile giving campaign for Susan G. Komen for the Cure® is powered by mGive. Text KOMEN to 90999 to make a $5 donation!
Text-to-Donate Radio Promotion for the Boomer Esiason Foundation
mGive is excited about a newly introduced radio promotion campaign for one of our nonprofit clients, the Boomer Esiason Foundation (BEF). In a series of advertisements on WFAN 660 AM, Boomer and his co-host, Craig Carton, will be asking listeners to donate $5 by texting BOOMER to 90999. The advertisements are running periodically during their show, “Boomer and Carton,” which can be heard on weekdays from 6:00 AM to 10:00 AM EST. Mobile donations for the Boomer Esiason Foundation are powered by mGive.
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About the Boomer Esiason Foundation
Boomer Esiason was a star NFL quarterback in 1993 when his young son, Gunnar, was diagnosed with cystic fibrosis – a fatal genetic disorder that affects more than 30,000 Americans. Shortly thereafter, he launched the Boomer Esiason Foundation. The Foundation is a dynamic partnership of leaders in the medical and business communities that have joined with a core of committed volunteers to heighten awareness and education about cystic fibrosis, improve the quality of life for those afflicted with the disease, and provide financial support in the fight for a cure.
In 2008, the Boomer Esiason Foundation awarded over $1.5 million in scholarships to assist young people with cystic fibrosis pursuing undergraduate and graduate degrees. In addition to providing cystic fibrosis scholarships, the Foundation has set up a program to provide grants to cystic fibrosis patients in need of lung transplants. The BEF Lung Transplant Grants Program is designed to help families pay for expenses that are not covered by their insurance provider.
To give $5 to the Boomer Esiason Foundation, text BOOMER to 90999 or visit the Foundation’s mGiving page on Facebook!
UNHCR Mobile Giving Campaign: Text SWAT to 20222
Earlier this week, Secretary of State Hillary Clinton announced that the United States will provide $110 million in emergency aid for displaced people of Swat Valley, where fighting between the Taliban and the Pakistani Military has driven more than 1.2 million people from their homes in the last month. Clinton praised Pakistan for “leading the fight against extremists that threaten the future of their country and our collective security.” In her announcement, the Secretary of State highlighted a great way in which Americans can assist the relief effort in what is developing into an extreme humanitarian crisis:
“Now, Americans can use technology to help, as well. Using your cell phones, Americans can text the word SWAT to the number 20222 and make a $5 contribution that will help the U.N. High Commissioner for Refugees (UNHCR) provide tents, clothing, food, and medicine to hundreds of thousands of affected people.”
Pakistan’s ambassador in Washington, Husain Haqqani, has expressed gratitude for the United States’ $110 million in emergency relief aid. “It is a manifestation of the commitment of the United States to support the people of Pakistan and of the generosity of the US people,” he said. Haqqani went on to emphasize how important it is for Americans to continue their support by texting SWAT to 20222:
“We also expect the American people to donate generously by texting SWAT to 20222 from their cell phones. The contribution of millions of Americans will reassure Pakistanis struggling to root out Al Qaeda and Taliban, depriving America’s enemies of the argument that Americans do not care.”
More than one million people have already been displaced by the fighting, and an additional 100,000 people continue to be driven from their homes every day. We can all make a difference by spreading the word, and encouraging everyone in our networks to make a $5 contribution to the UNHCR’s Pakistan relief effort by texting SWAT to 20222. Mobile donations for the UNHCR’s Pakistan relief effort are powered by mGive.
mGive is pleased to see that the internet is a buzz about the UNHCR mobile giving campaign and the response to the crisis. We encourage everyone to keep up the momentum and continue spreading the word!
Campaign Buzz [click the link to read the article]:
- Clinton Details Aid for Pakistan
- Text SWAT to 20222 to Donate $5 for Pakistan Relief
- Hillary Clinton asks you to text ’swat’ to 20222
- US Aid Proof of Support to Pakistan People: Haqqani
- Txt “SWAT” to 20222
- Haqqani Says Rebuilding in NWFP Needs Post-2005 Quake Spirit
- Leaders Connecting Dots: Clinton and Steele
- Text “SWAT” to Help Pakistan’s Displaced
- Clinton Aims to Save Pakistan With Text Donations
- US Hails Pakistan ‘Mood Change’ Against Taliban
Alicia Keys Issues Mobile Giving Call to Action During American Idol
Dan Butcher of Mobile Marketer magazine wrote an article today about Alicia Keys’ appearance on American Idol last Wednesday, May 13th. Ms. Keys is a co-founder and global ambassador of Keep a Child Alive, a nonprofit organization that provides healthcare and housing to children with HIV/AIDS in Africa and India. Keys was accompanied by Noah, a fifteen year old rapper who is HIV positive and a patient at Keep a Child Alive’s Kigali clinic in Rwanda. After a performance by Noah, Keys asked fans to donate $5 to the organization by texting ALIVE to 90999. Her call to action raised over $450,000 from more than 90,000 mobile donors. Keep a Child Alive’s mobile donation campaign is powered by mGive.
Alicia Keys Issues Mobile Giving Call to Action During American Idol -Dan Butcher, Mobile Marketer
