In the popular musical Rent, the characters pose the question, how do you measure the 525,600 minutes that make up a year of our lives? After pondering “in daylights, in sunsets, in midnights, in cups of coffee, in inches, in miles, in laughter, in strife” the characters finally wonder, “how about love?” Love, they decide, is a good measure for a year of our lives.
But how about mobile? How do you measure the impact of your text message communication with donors?
Love is also a good yardstick for measuring your mobile program.