Text to Give: A Grand Slam

Author: Stephen Joos, July 14th, 2008

Yesterday, the Washington Nationals and the MLB launched the use of mobile giving at the July 13 game against the Houston Astros. The campaign benefits the creation of a Diabetes Care Complex for Children’s National Medical Center and was promoted in-stadium by asking attendees to text “NATS” to 90999. This service is powered by mGive by Mobile Accord.

News of the MLB text to give campaign spread quickly, and was picked up by many blogs and news outlets:

• Baseball Team Tests Texting For Charity Program
• Text-to-give service debuts at Nationals Park
• Mobile Giving and the MLB: A Grand Slam!
• The Power to Donate in the Palm of Your Hand
• Fight pediatric diabetes with SMS text messages – Washington Nationals and MLB.com help fight childhood disease
• Distributed Fundraising Goes Mobile, Thanks to The Mobile Giving Foundation
• What do mobile phones, baseball, and pediatric Diabetes have in common?

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Categories: Recent News Tags: case foundation, childrens national medical center, mgive, mlb, sms donations, text to give, washington nationals