Joe Waters at Selfish Giving wrote an awesome expose on Cause Marketing and Mobile Giving. He outlines the three campaigns making headlines right now-
- Alicia Keys and Keep a Child Alive (Text ‘ALIVE’ to 90999)
- The Washington Nationals and Children’s National Medical Center (Text ‘NATS’ to 90999)
- Stand Up to Cancer (Text ‘STAND’ to 40202)
He also ties in research from AdAge how television viewers identify with brands that support their favourite causes. Check out the post for more info.
Send Bookmark To
Post Tags: alicia keys, cause marketing, childrens national medical center, mgive, mobile giving, selfish giving, Stand Up to Cancer, washington nationals
Browse Timeline
- « Text-to-Donate Alive and Well in U.S.
- » Major League Baseball, Stand Up To Cancer announce groundbreaking new campaign to raise money for cancer research
