Entries from September 2008

Nicole Richie Launches Texting Fundraising Campaign

Author: , September 23rd, 2008

On Hill & Knowlton’s Creativity in Public Relations blog, Ryan Peal wrote about the successful mobile giving campaign recently launched by the Richie Madden Children’s Foundation. He congratulates the genius behind the idea of mobile giving : ) and hopes more nonprofits will pick up on the trend. Mobile donations for the Richie Madden Children’s [...]

Mobility is Moving In

Author: , September 22nd, 2008

Matt Blasi from On|Philanthropy.com published an article today about the increasing value of text messaging as a medium of communication between nonprofits and their constituents. The article discusses how text messaging can be used as a marketing utility in order maintain direct communication with a wider range of supporters, as well as a mobile donation [...]

Children’s Specialized Hospital Mobile Fundraising

Author: , September 18th, 2008

We have seen a lot of firsts with mobile giving in the United States.  We have seen $1,000 dollars raised per second for The United Way during the Super Bowl.  We have also seen mobile fundraising fused with traditional methods such as concerts, radio, and print with huge success.  Another first will be made this [...]

Richie Madden Mobile Donations

Author: , September 15th, 2008

Today, The Richie Madden Children’s Foundation announced the launch of their mobile giving campaign, allowing over 230 million users to text ‘CHILD’ to 90999.  This mobile-savvy organization is using text message donations as their primary fundraising tool.  At only a few hours after launch, the campaign looks to break mobile donation records.  The Richie Madden [...]

Red Cross Mobile Donations

Author: , September 2nd, 2008

This weekend, politics were put aside to help raise money using a brand new vehicle- Mobile Donations.  We have already seen The United Way raise over $1,000/ second during the Super Bowl and The ASPCA raise money through their direct response mechanisms to fight cruelty against animals.  Keep a Child Alive raised thousands in mobile [...]