Entries from January 2009

United Way SuperBowl XLIII Mobile Giving Commercial

Author: Stephen Joos, January 30th, 2009

I’m not sure about you, but to me the Super Bowl usually means friends, family, beer, great food, the game, and of course the commercials.  But there’s something else that may soon be synonymous with The Super Bowl- Mobile Giving.
The United Way is running a 10-second Text to Give commercial asking viewers to text FIT [...]

AUA and NFL Mobile Giving Superbowl Promotion

Author: Stephen Joos, January 29th, 2009

During this Sunday’s Super Bowl, the American Urological Society and the NFL have collaborated to show a PSA for prostate cancer.  The video is 30 seconds long and will be shown in stadium during the year’s biggest game, and on the NFL network.
The video features Mike Haynes, NFL Vice President, former player, and Pro Football [...]

Case Study: Converting Alert Subscribers to Donors- ASPCA

Author: Stephen Joos, January 27th, 2009

–Download PDF Version

In early 2008 mGive pioneered mobile giving in the United States, giving nonprofits nationwide the ability to utilize the mobile channel for purposes other than messaging.  Since then, many major charities such as Children’s Miracle Network, CURE International, Keep A Child Alive and over 100 more have integrated mobile donations into their fundraising [...]

Mobile Giving Brand Standards

Author: Stephen Joos, January 21st, 2009

If we look into history, we see that for a new medium to be effective it must be incorporated into brand standards for companies nationwide.  An early example of this is an address.  If you were a nonprofit organization back in the day, you would do business mostly in person at your office or by [...]

Case Study: Using Mobile Giving at Celebrity Events- Keep a Child Alive

Author: Stephen Joos, January 16th, 2009

We’ve decided to release our Keep a Child Alive Case Study on our blog. Original content is below along with a link to download the full PDF at the bottom.
In early 2008 mGive pioneered mobile giving in the United States, giving non-profits nationwide the ability to utilize the mobile channel for purposes other than [...]

More Organizations Embrace the Mobile Giving Channel

Author: Stephen Joos, January 13th, 2009

The following organizations have recently partnered with mGive to expand their fundraising capabilities by accepting mobile donations.

The Rotary Foundation
The Rotary Foundation of Rotary International promotes world understanding and peace through international humanitarian, educational, and cultural exchange programs. Rotarians around the world are engaged in efforts to improve healthcare, support education, and alleviate poverty. The Foundation [...]