Entries from February 2009

Direct Marketing Association- Mobile Marketing Day

Author: Katie Maxfield, February 24th, 2009

The Direct Marketing Association (DMA) will be holding its first Mobile Marketing Day conference on February 26th in New York City. As the leading global trade association of businesses and nonprofits using and supporting multi-channel direct marketing tools and techniques, the DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers [...]

Rotary Foundation Full Page New York Times Mobile Giving Ad

Author: Angela Whaley, February 23rd, 2009

The Rotary Foundation has officially launched their US $200 Million Challenge to End Polio Now, and  has partnered with mGive to help raise funds via mobile! After 20 years of hard work, they are on the brink of eradicating this disease, but it’s not over yet.  Each contribution towards the $200 million will help Rotary [...]

mGive Founder Named Fundraising Professional of the Year

Author: Katie Maxfield, February 20th, 2009

mGive is excited to announce that James Eberhard, our Founder and Chairman, has been ranked among top professionals in the nonprofit fundraising industry by FundRaising Success magazine. Founded in 2003, FundRaising Success is a practical guide for nonprofits. The magazine helps nonprofit development teams raise money for and interest in their organizations’ missions.
For his tireless [...]

Super Bowl XLIII’s Mobile Ads

Author: Katie Maxfield, February 10th, 2009

Kim Dushinski of Mobile Marketing Profits posted an excellent video review of companies that incorporated mobile into their Super Bowl XLIII commercials. In the video, Dushinski discusses which company’s advertisements “showed they understand our love of mobile,” and utilized the technology as a direct response tool.
Among Dushinski’s top rated mobile advertisements that aired during this [...]

Support National Wear Red Day Even if you Don’t Like Red

Author: Angela Whaley, February 6th, 2009

Today is Wear Red Day, also known as Go Red for Women Day, a national event supporting the American Heart Association where people wear red and donate to fight heart disease and stroke. Every year, millions of women, companies, organizations and cities across America support and take part in this day to raise awareness. [...]

February Mobile Giving Campaigns Launch

Author: Katie Maxfield, February 5th, 2009

The following organizations have launched text donation campaigns with mGive. We would like to welcome them to the world of mobile fundraising, where new opportunities are abound.
Compassion International

Compassion International exists as a Christian child advocacy ministry that releases children from spiritual, economic, social and physical poverty and enables them to become responsible, fulfilled Christian adults. The [...]