The Direct Marketing Association (DMA) will be holding its first Mobile Marketing Day conference on February 26th in New York City. As the leading global trade association of businesses and nonprofits using and supporting multi-channel direct marketing tools and techniques, the DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides research, education and networking opportunities to improve results throughout the end-to-end direct marketing process.
DMA Mobile Marketing Day will include panel discussions on a variety of topics, including Mobile Giving. Speakers on mobile giving will include high level executives from the ASPCA and Keep a Child Alive, both mGive clients. Discussion on the topic of mobile fundraising will be moderated by mGive’s very own Tony Aiello. Tony says, “We look forward to educating conference attendants on the limitless opportunities that Mobile Giving can provide for them.”
Mobile Marketer, a news leader in mobile marketing, media and commerce, is a supporter of the event and is responsible for putting together the agenda and speaker list. “Mobile marketing fits squarely within direct marketing, given its ability to generate and track response to advertising, marketing and retail offers,” said Mickey Alam Khan, editor in chief of Mobile Marketer, New York.