Coaches vs. Cancer Mobile Giving Promotion

Published Date Author: Katie Maxfield, March 10th, 2009


We love writing on the innovative ways our nonprofit partners are promoting their Mobile Giving campaigns. Coaches vs. Cancer is conducting a unique promotion to launch their mobile fundraising campaign. Coaches vs. Cancer is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC) that empowers basketball coaches, their teams, and local communities to make a difference in the fight against cancer. The program leverages the personal experiences, community leadership, and professional excellence of basketball coaches nationwide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities, and advocacy programs.

Web Promotion

As part of their promotional efforts, Coaches vs. Cancer has filmed a video in which Jeremy Pargo of the Gonzaga Bulldogs encourages fans to donate $5 by texting CVC to 20222. Given that Pargo’s jersey number is 2, he brings a note of humor and solidifies the call to action by joking, “that’s CVC to me-0-me-me-me.” Pargo is a great figure to be promoting this particular campaign because of his star status in the college basketball scene. Even if fans don’t donate on the spot they are likely to remember the 20222 short code and spread the word about the texting campaign to friends and family. Mobile donations for Coaches vs. Cancer are powered by mGive.

cancer society mobile

Landing Page and Video for CVC Mobile Giving Promotion- www.textcvc.com

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Comments reader  6 Reader Comments

Ryan - Gravatar
#1

Ryan said on March 11, 2009, 7:25 am:

Can this type of campaign be used for smaller NPOs are is this only available if the organization reports in excess of $500K on 990s? Thanks.

Stephen Joos - Gravatar
#2

www.mgive.com Stephen Joos said on March 11, 2009, 9:07 am:

Hi Ryan,

Thank you for the comment!

The nonprofit guidelines established by the Mobile Giving Foundation require that the nonprofit receiving the funds report in excess of $500K on their 990.

However, the Mobile Giving Foundation does allow sponsorships for smaller nonprofits by larger ones. The MGF would be the best source to provide the details on this- you can reach out to them at http://www.mobilegiving.org

Jan Gunter - Gravatar
#3

www.rmhc-austin.org Jan Gunter said on March 12, 2009, 3:46 pm:

Is this campaign live yet? If not, when does it go live?

Debra Askanase - Gravatar
#4

www.communityorganizer20.com Debra Askanase said on March 19, 2009, 12:40 am:

Hi – I’ve been following the blog and am curious about mobile giving applications and use in other countries. Specifically, I live in Israel and wonder if this has been tried in Israel and by which companies and which nonprofits? If not Israel, other non-USA countries? Thanks so much!

Stephen Joos - Gravatar
#5

www.mgive.com Stephen Joos said on March 23, 2009, 10:44 am:

Jan- This campaign is currently live. You can donate right now by texting CVC to 20222.

Debra- Currently Mobile Giving is only available in the US. We are looking to expand to other countries Canada and Europe late 2009 and 2010.

PB - Gravatar
#6

www.pricebonus.com/ PB said on May 26, 2009, 10:43 pm:

Can this type of campaign be used for smaller NPOs are is this only available if the organization reports in excess of $500K on 990s? Thanks.

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