Entries from April 2009

World Malaria Day- Helping Through Mobile

Author: , April 24th, 2009

World Malaria Day is an occasion to commemorate and spread awareness about the global fight against malaria. According to the United States Center for Disease Control, 41% of the world’s population currently lives in an area where malaria is transmitted. In sub-Saharan Africa, the disease kills at an astonishing rate of 1 person every 2 [...]

Mobile Earth Day

Author: , April 22nd, 2009

Earth Day 2009 marks the beginning of The Green Generation Campaign. Core principles of this campaign include a carbon-free future, an individual commitment to responsible, sustainable consumption, and the creation of a new green economy. All of mGive’s nonprofit partners strive to have a positive impact on the environment in some way. In honor of [...]

The Mid-Ohio Food Bank USx8 Campaign

Author: , April 21st, 2009

The Mid-Ohio Food Bank is currently promoting its USx8 Campaign, in which every $1.00 received from donors translates into $8.00 worth of groceries for Ohioans in need. The campaign features catchy print ads intended to help viewers realize that small donations can have a dramatic effect. Instead of spending $5 on a latte, for example, [...]

USA Cares Grassroots Mobile Giving Promotion

Author: , April 15th, 2009

USA Cares, an mGive partner, has put together an innovative grassroots Mobile Giving campaign where they recruit at least one key volunteer in every state.  Launching today, their 50/50 campaign looks to have volunteers in every state recruit mobile donors for 50 days. These volunteers will ask supporters to get involved with USA Cares and [...]

Calling in Donations: Soliciting Donations Through Cellphone Text Messages

Author: , April 14th, 2009

Debra E. Blum wrote an excellent article about mobile fundraising for The Chronicle of Philanthropy. Citing Keep a Child Alive as an example, Blum talks about how mobile can be used to successfully boost fundraising for any organization. Keep a Child Alive’s mobile giving campaign is powered by mGive. Blum discusses how agreements between cell phone [...]

UNICEF “Believe in Zero” Campaign

Author: , April 13th, 2009

Donate $5 by texting ZERO to UNICEF (864233). 25,000 children die every day from preventable causes, such as not having access to food, medicine, or safe drinking water.  The United States fund for UNICEF believes that number should be Zero. In an effort to champion this belief, the organization has initiated its “Believe in Zero” [...]