Entries from May 2009

UNHCR Mobile Giving Campaign: Text SWAT to 20222

Author: , May 22nd, 2009

Earlier this week, Secretary of State Hillary Clinton announced that the United States will provide $110 million in emergency aid for displaced people of Swat Valley, where fighting between the Taliban and the Pakistani Military has driven more than 1.2 million people from their homes in the last month. Clinton praised Pakistan for “leading the [...]

Alicia Keys Issues Mobile Giving Call to Action During American Idol

Author: , May 22nd, 2009

Dan Butcher of Mobile Marketer magazine wrote an article today about Alicia Keys’ appearance on American Idol last Wednesday, May 13th. Ms. Keys is a co-founder and global ambassador of Keep a Child Alive, a nonprofit organization that provides healthcare and housing to children with HIV/AIDS in Africa and India. Keys was accompanied by Noah, [...]

American Idol- Text Donation Video

Author: , May 21st, 2009

Last night’s conclusion of American Idol brought back memories of last week’s episode where Alicia Keys appeared on the show and asked viewers to text ALIVE to 90999 to donate $5 to Keep a Child Alive. Alicia Keys was joined on stage by a 15-year-old Rwandan rapper, Noah, who is a patient at the Kigali [...]

Secretary Clinton: Text Your Disaster Relief Donation for Pakistan

Author: , May 20th, 2009

In a followup to our post yesterday, we have the video of Secretary of State Hillary Clinton announcement of a text message donation program to provide assistance to 1.5 million refugees in the SWAT Valley.  At 5:10 she discusses their mobile strategy and makes the call to action – Text SWAT to 20222 to donate [...]

Secretary Clinton: Text Donations for Pakistan Relief

Author: , May 19th, 2009

Today, Secretary of State Hillary Clinton announced a pledge of $100 million in humanitarian support for Pakistan.  The aid is for the 1.2 million Pakistani civilians displaced by recent fighting in the Swat Valley.  In addition, she discussed a new way for Americans to help the relief effort through a text message donation campaign powered [...]

Keep a Child Alive Conducts First Nationwide Prime Time Mobile Giving Call to Action During “American Idol”

Author: , May 14th, 2009

For Immediate Release Contact: Janet Staihar 202-797-7373 JStaihar@comcast.net Keep a Child Alive Conducts First Nationwide Prime Time Mobile Giving Call to Action During “American Idol” LOS ANGELES -Twelve-time Grammy-winning singer Alicia Keys’ appearance on FOX’s “American Idol” Wednesday night (May 13) raised an astonishing $450,000 from more than 90,000 mobile donors who texted their donations. [...]