American Idol- Text Donation Video

Published Date Author: , May 21st, 2009

Last night’s conclusion of American Idol brought back memories of last week’s episode where Alicia Keys appeared on the show and asked viewers to text ALIVE to 90999 to donate $5 to Keep a Child Alive.

Alicia Keys was joined on stage by a 15-year-old Rwandan rapper, Noah, who is a patient at the Kigali clinic funded by Keep a Child Alive.

That night, Keep a Child Alive raised over $450,000 from more than 90,000 mobile donors.  The campaign was powered by mGive‘s Mobile Donation service.

In case you missed it, here is the video of Noah’s performance and Alicia Key’s asking viewers to text ALIVE to 90999 to donate $5.

Charity work @ Yahoo! Video
mgive keep a child alive

Categories: mGive Blog Tags: , , , , ,

Comments reader  One Reader Comment

Mark Horoszowski - Gravatar
#1

HowToRelay.blogspot.com Mark Horoszowski said on June 4, 2009, 9:46 am:

What a fantastic way to leverage mobile technologies! Its amazing how often mobile phones are overlooked as being an instrumental device for driving donations and engagement.

Christian Issues Digest: Want to help Haiti? Just send a text. « Michael James Stone - Gravatar
#2

michaeljamesstone.wordpress.com/2010/01/13/christian-issues-digest-want-to-help-haiti-just-send-a-text/ Christian Issues Digest: Want to help Haiti? Just send a text. « Michael James Stone said on January 13, 2010, 2:40 pm:

[...] the success of "text to donate" services made famous by American Idol – which in one night this year raised more than $450,000 from more than 90,000 cellphone [...]

test post | SBA Harrisburg - Gravatar
#3

blogs.law.widener.edu/sbaharrisburg/?p=54 test post | SBA Harrisburg said on January 29, 2010, 12:49 pm:

[...] the success of “text to donate” services made famous by American Idol – which in one night this year raised more than $450,000 from more than 90,000 cellphone [...]

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