Entries from June 2009

mGive Lets You Text Money Immediately to Your Favorite Non-Profit

Author: Katie Maxfield, June 30th, 2009

In a recent article for Transcapitalist, Melody Hildebrandt wrote about the amazing response to Alicia Keys’ mobile call to action during the BET Awards Show on Sunday, June 28. During her acceptance speech for the BET Humanitarian Relief Award, Keys asked viewers to donate $5 to Keep a Child Alive by text messaging ALIVE to [...]

Keep a Child Alive raises over $130,000 during BET Awards Show through mGive- Mobile Donation Program

Author: Stephen Joos, June 29th, 2009

Keep a Child Alive raises over $130,000 during BET Awards Show through mGive- Mobile Donation Program Alicia Keys’ appearance on the 2009 BET Awards Show Sunday night (June 28) raised more than $130,000 from more than 26,000+ mobile donors who texted their donations. Keep a Child Alive is the non-profit organization co-founded by Keys to [...]

Susan G. Komen Global Race for the Cure

Author: Katie Maxfield, June 4th, 2009

The first ever Susan G. Komen Global Race for the Cure® is taking place this Saturday, June 6, in Washington D.C.. Last year’s National Race for the Cure®  raised more than $4.9 million for local screening, treatment and education programs for the medically underserved. The Organization is already on the way to meeting this year’s fundraising [...]

Text-to-Donate Radio Promotion for the Boomer Esiason Foundation

Author: Katie Maxfield, June 1st, 2009

mGive is excited about a newly introduced radio promotion campaign for one of our nonprofit clients, the Boomer Esiason Foundation (BEF). In a series of advertisements on WFAN 660 AM, Boomer and his co-host, Craig Carton, will be asking listeners to donate $5 by texting BOOMER to 90999. The advertisements are running periodically during their show, [...]