Comments on: Case Study: Using Mobile Donations at In-Stadium College Events http://blog.mgive.com/2009/11/12/case-study-using-mobile-donations-at-in-stadium-college-events/ mGive Blog Fri, 12 Mar 2010 10:24:41 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Brendan Kinney http://blog.mgive.com/2009/11/12/case-study-using-mobile-donations-at-in-stadium-college-events/comment-page-1/#comment-25508 Brendan Kinney Thu, 19 Nov 2009 14:49:35 +0000 http://blog.mgive.com/?p=1986#comment-25508 While the $9k seems respectable, when you subtract the cost of the mGive service (depending on your plan) that eats up at least half of the money raised. The service seems best suited to large "stadium" events or national campaigns as opposed to targeted, more narrow strategies. While the $9k seems respectable, when you subtract the cost of the mGive service (depending on your plan) that eats up at least half of the money raised. The service seems best suited to large “stadium” events or national campaigns as opposed to targeted, more narrow strategies.

]]> By: Jon Frank http://blog.mgive.com/2009/11/12/case-study-using-mobile-donations-at-in-stadium-college-events/comment-page-1/#comment-25361 Jon Frank Thu, 12 Nov 2009 22:35:12 +0000 http://blog.mgive.com/?p=1986#comment-25361 That's a fantastic rate of participation and $9,015 is no small change, but I'm curious what was spent on printed flyers and promotional items in order to drive that kind of response. There's also staff time involved, so I'm curious about the net benefit. Also, I'm curious how many of the 2,586 are now opted into the United Way's emails and are potential donors down the road. This information would be most helpful. Thanks to mGive and Capital Area United Way for sharing the results. Geaux tigers! That’s a fantastic rate of participation and $9,015 is no small change, but I’m curious what was spent on printed flyers and promotional items in order to drive that kind of response. There’s also staff time involved, so I’m curious about the net benefit.

Also, I’m curious how many of the 2,586 are now opted into the United Way’s emails and are potential donors down the road. This information would be most helpful.

Thanks to mGive and Capital Area United Way for sharing the results. Geaux tigers!

]]> By: Kirsten Cherry http://blog.mgive.com/2009/11/12/case-study-using-mobile-donations-at-in-stadium-college-events/comment-page-1/#comment-25354 Kirsten Cherry Thu, 12 Nov 2009 18:10:37 +0000 http://blog.mgive.com/?p=1986#comment-25354 Very helpful! We just completed a campaign at a recent 49er game with great PR results, but minimal giving results. We had little time for promotion and shared the stage with two other charities. Another factor that very well might have contributed to our donation results - very different demographics. We keep learning and experimenting! Very helpful! We just completed a campaign at a recent 49er game with great PR results, but minimal giving results. We had little time for promotion and shared the stage with two other charities. Another factor that very well might have contributed to our donation results – very different demographics. We keep learning and experimenting!

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