Telethon Airing on GalavisiÃ³n to Raise Funds for Mexican Children with Disabilities
DENVER, Colo., December 2, 2009 â€“ For the second year, Mobile Accordâ€™s mGive program will help FundaciÃ³n Teleton MexAmÃ©rica raise funds through $10 donations made conveniently via cell phone during a two-day national telethon carried live on GalavisiÃ³n, a leading U.S. Spanish-language cable network. The event will reach more than five million cable subscribers on December 4-5.
FundaciÃ³n Teleton MexAmÃ©rica was founded in 2002 as the U.S. branch of an event conducted annually in Mexico since 1997.Â The mission of the Teleton is to build and operate medical care, rehabilitation, and diagnosis centers in Mexico, with special focus on poor children with neuromusculoskeletal disabilities. Teleton also promotes integration into society for these children. Â FundaciÃ³n Teleton today operates 13 rehabilitation centers serving 15,000 children.
In 2008, mGive partnered with Teleton MexAmÃ©rica, providing technology and support to raise almost $77,000 in text donations, more than was raised online. Through mGive, Teleton created a list of 15,000 mobile donors in one day.
Once again this year, text message donations will be promoted with a call to action displayed on a scroll bar at the bottom of the screen during the telethon, and emphasized during on-screen performances.Â Viewers will be asked to make a $10 donation by sending the text message TELETON to 90999 from their mobile phones.Â Shortly after sending the message, donors will receive a return message asking for confirmation.Â To confirm the contribution, the donor simply texts â€œyes,â€ adding the donation to his or her next cell phone bill.
Mobile Accord founder and Chairman James Eberhard said, â€œWe are delighted to partner with Teleton MexAmÃ©rica again this year.Â Mobile donations played an important role in the 2008 telethon, and we look forward to another impressive result for this worthy cause in 2009.â€
About Mobile Accord / mGive
Mobile Accord is the pioneer and leader in mobile technology for nonprofit organizations, powering mobile donations in the United States.Â Founded in 2005, Mobile Accord was the first company in the U.S. to offer mobile tools specifically built for nonprofit organizations.Â Mobile Accord serves more than 200 leading U.S. philanthropic organizations and has raised more than $1,000,000 in $5 donations — 95% of all funds raised via mobile giving.
Mobile Accordâ€™s mGive service enables charities to collect donations and manage campaigns via mobile phones. Learn more: www.mGive.com
Business Development – Mobile Accord, Inc.