Text-to-Donate Radio Promotion for the Boomer Esiason Foundation

Author: Katie Maxfield, June 1st, 2009

mGive is excited about a newly introduced radio promotion campaign for one of our nonprofit clients, the Boomer Esiason Foundation (BEF). In a series of advertisements on WFAN 660 AM, Boomer and his co-host, Craig Carton, will be asking listeners to donate $5 by texting BOOMER to 90999. The advertisements are running periodically during their show, [...]

UNHCR Mobile Giving Campaign: Text SWAT to 20222

Author: Katie Maxfield, May 22nd, 2009

Earlier this week, Secretary of State Hillary Clinton announced that the United States will provide $110 million in emergency aid for displaced people of Swat Valley, where fighting between the Taliban and the Pakistani Military has driven more than 1.2 million people from their homes in the last month. Clinton praised Pakistan for “leading the [...]

Alicia Keys Issues Mobile Giving Call to Action During American Idol

Author: Katie Maxfield, May 22nd, 2009

Dan Butcher of Mobile Marketer magazine wrote an article today about Alicia Keys’ appearance on American Idol last Wednesday, May 13th. Ms. Keys is a co-founder and global ambassador of Keep a Child Alive, a nonprofit organization that provides healthcare and housing to children with HIV/AIDS in Africa and India. Keys was accompanied by Noah, [...]

Keep a Child Alive Conducts First Nationwide Prime Time Mobile Giving Call to Action During “American Idol”

Author: Katie Maxfield, May 14th, 2009

For Immediate Release
Contact: Janet Staihar
202-797-7373
JStaihar@comcast.net

Keep a Child Alive Conducts First Nationwide Prime Time Mobile Giving Call to Action During “American Idol”

LOS ANGELES -Twelve-time Grammy-winning singer Alicia Keys’ appearance on FOX’s “American Idol” Wednesday night (May 13) raised an astonishing $450,000 from more than 90,000 mobile donors who texted their donations. Keep a Child Alive is [...]

National Salvation Army Week

Author: Katie Maxfield, May 12th, 2009

The National Salvation Army will be celebrating National Salvation Army Week from May 11 – 17. The first National Salvation Army Week was officially recognized by President Dwight D. Eisenhower in 1954:
“Among Americans, The Salvation Army has long been a symbol of wholehearted dedication to the cause of human brotherhood. Their work has been a [...]

World Malaria Day- Helping Through Mobile

Author: Katie Maxfield, April 24th, 2009

World Malaria Day is an occasion to commemorate and spread awareness about the global fight against malaria. According to the United States Center for Disease Control, 41% of the world’s population currently lives in an area where malaria is transmitted. In sub-Saharan Africa, the disease kills at an astonishing rate of 1 person every 2 [...]