Author:
Esame, June 17th, 2013
How often should you send a text message to donors? Who will give a donation through text and how will text donations impact your other solicitation efforts? These are some of the questions that will be answered by our 2013 Text Giving Study, a unique annual survey of people who completed a text donation through [...]
Categories: mGive Blog Tags: cause marketing, data, mgive
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Author:
Esame, May 27th, 2013
Jenifer Snyder, Executive Director of The mGive Foundation, recently took on the challenge of this month’s Nonprofit Blog Carnival - to write a letter to Board members about something that drives her crazy… with a Dr. Seuss feel. —————————————————————————————————————— Dear Board, As you know, I am passionate about mobile and how we should be embracing it [...]
Categories: mGive Blog Tags: mgive, mobile, The mGive Foundation
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Author:
ycarter, May 13th, 2013
Dr. Ruth, Dr. Phil and Oprah have it right: a successful relationship requires clear, effective and responsive communication. That’s true between two people, and it is certainly true when it comes to the relationships involved in cause marketing. Cause marketing grows out of the relationships between nonprofits, corporations and their various stakeholders. Communication provides the [...]
Categories: mGive Blog Tags: cause marketing, Effective Mobile Communication, mobile engagement
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Author:
ycarter, May 10th, 2013
You’ve done the research. You’ve identified likely supporters, the right messages, tactics and tools to win them over. You’ve cultivated relationships. And now it’s time to ask for a donation. If you have gone through all the previous principles of fundraising, you are ready to solicit. Here is a partial list of solicitation “dos.” Make [...]
Categories: mGive Blog Tags: mobile donations, mobile fundraising, mobile giving, Text Donations
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Author:
ycarter, May 1st, 2013
The Organization Active Heroes provides financial and emotional support to veterans, active duty military and their families through community projects, challenges and fundraisers. The Highlights Active Heroes executed an mGive mobile donation campaign during the inaugural #GivingTuesday Active Heroes raised $2,510 in $10 donations from one day of calls-to-action activity Active Heroes activated their calls-to-action through [...]
Categories: Case Studies, mGive Blog Tags: Case Studies, case study, mobile case study, mobile giving case study
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Author:
ycarter, April 30th, 2013
To cultivate: it means to prepare for or foster growth, to encourage and to seek society or make friends. Cultivation is usually associated with gardening, but it is a fundamental principle of fundraising. A cultivated donor is one who is more engaged, involved and whose level of support continues to grow. Let’s look at three [...]
Categories: mGive Blog Tags: mobile engagement, mobile marketing
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