mGive Blog
Promoting Mobile Giving With Video
Television has, from the time of its invention, been an ideal medium for advertising.
It takes the human brain eight seconds to retain information, and just a fifteenth of a second to make a decision. So when watching television it only takes the span of a 10 to 30 second car commercial to make an impression, [...]
Mobile Giving & Obama’s VP
In the past, presidential nominees have announced their running mates to America via their televisions. But it seems that Barack Obama has decided to take a minimalistic approach, and has opted for a smaller screen. Monday, registered Obama supporters received this text message on their cell phones:
“Barack will announce his VP candidate choice through txt [...]
Mysterious Millenials
Millennials and Mobile Giving are increasingly being lumped together, but what does that mean to your organization? How do you reach these Millenials? What are the characteristics of this “plugged-in” generation? JessieX explores Millenials and what they mean to your organization in an informative audio clip. Check it out below.
Millenials and [...]
It’s for You!
Tony Aiello, our SVP of Business Development was recently featured in Fundraising Success magazine. He outlines the mobile giving industry.
It’s for You!
Mobile giving is a reality now in the U.S. Are you ready to take that text?
By: Tony Aiello
Mobile fundraising has arrived in the United States. In early February 2008, the Mobile Giving Foundation [...]
Keep a Child Alive Raises $40k Through Mobile Donations with Alicia Keys
Our press release announcing that Keep a Child Alive raised over $40,000 through mobile donations at Alicia Keys’ ‘As I am’ tour has spread like wildfire through the blogging community. This is no small feat, and proves out the mobile donation concept. At $5 each thats over 8,000 donations! We’ve got some [...]
Text to Save Lives: Mobile Giving Takes Off
Sarah over at Read Write Web wrote a great post on Mobile Giving and details the options available to donors. She features mGive and our active campaigns- ASPCA (text Give to 27722), Alicia Keys Keep a Child Alive Campaign (text ALIVE to 90999), and United Way’s text FIT to UNITED (864833) campaign.
Read the Post [...]
