In a recent article for Transcapitalist, Melody Hildebrandt wrote about the amazing response to Alicia Keysâ€™ mobile call to action during the BET Awards Show on Sunday, June 28. During her acceptance speech for the BET Humanitarian Relief Award, Keys asked viewers to donate $5 to Keep a Child Alive by text messaging ALIVE to [...]
Entries Categorized as 'Recent News'
Earlier this week, Secretary of State Hillary Clinton announced that the United States will provide $110 million in emergency aid for displaced people of Swat Valley, where fighting between the Taliban and the Pakistani Military has driven more than 1.2 million people from their homes in the last month. Clinton praised Pakistan for “leading the [...]
Dan Butcher of Mobile Marketer magazine wrote an article today about Alicia Keys’ appearance on American Idol last Wednesday, May 13th. Ms. Keys is a co-founder and global ambassador of Keep a Child Alive, a nonprofit organization that provides healthcare and housing to children with HIV/AIDS in Africa and India. Keys was accompanied by Noah, [...]
Erin Ruddy, Health & Fitness writer for Glamour Magazine covered a new mobile fundraising initiativeÂ launched by the T.J. Martell Foundation.Â To support research for cancer, leukemia and AIDS, text TJ to 90999 to donate $5. Mobile donations for the T.J. Martell Foundation are powered by mGive. Erin says, “While you may not be able to [...]
Debra E. Blum wrote an excellent article about mobile fundraising for The Chronicle of Philanthropy. CitingÂ Keep a Child Alive as an example, Blum talks about how mobile can be used to successfully boost fundraising for any organization. Keep a Child Alive’s mobile giving campaign is powered by mGive. Blum discusses how agreements between cell phone [...]
Mobile Marketer’s Mickey Alam Khan recently published an article about VeriSign, Inc.‘s predictions for the future of mobile application technology. As indicated by the article’s title, VeriSign’s messaging and mobile media division recently projected that voting by mobile devices could become a nationwide reality by 2012. “The success of the Obama presidential campaign last year [...]