We have Thanksgiving. We have Black Friday. We have Cyber Monday. And now we have #GivingTuesday. On Tuesday November 27, 2012, charities, families, businesses and individuals are coming together to transform the way people think about, talk about and participate in the giving season. It’s a simple idea driving a national movement. People give in three ways [...]
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Hurricane Sandy is predicted to be a life threatening storm for the U.S. Millions of people are likely to be impacted. Most will reach for their mobile phone out of habit to get the latest news on the storm, their communities and loved ones through calls, internet, text, social media and more. But at a [...]
The U.S. is mobile—literally. Mobile penetration in America is above 100 percent (CTIA). But even as people increase their number of mobile devices, many nonprofits are still hesitating about adding mobile as a staple to their organization’s initiatives. The hesitancy comes from misconceptions such as what information can be collected from SMS based campaigns, how [...]
Here at mGive, we take great stock in what our clients say they wish they could do with mobile. It’s a common topic of conversation internally and a place of great debate as we determine our product activities and how to move forward. Today we are excited to announce two products that are officially available [...]
Pools are closed, kids are back in school and soon the holidays will be upon us! We are getting lots of calls about holiday planning, with folks asking the best way to prepare their mobile activities for the giving season. So we thought we’d share some insight on that particular topic. Our number one recommendation? [...]
In the world of fundraising, your crowd can be anywhere. They can be together at an event, in your database or somewhere yet to be discovered. As fundraisers, it’s our job to find them and activate them using a technique we at mGive call CrowdActivationSM. The term CrowdActivation was derived from the recent trend of [...]