Entries Categorized as 'Uncategorized'

One Movement, Three Ways to Give

Author: , November 13th, 2012

We have Thanksgiving. We have Black Friday. We have Cyber Monday. And now we have #GivingTuesday. On Tuesday November 27, 2012, charities, families, businesses and individuals are coming together to transform the way people think about, talk about and participate in the giving season. It’s a simple idea driving a national movement. People give in three ways [...]

Mobile Phones are Your Lifeline in a Disaster

Author: , October 29th, 2012

Hurricane Sandy is predicted to be a life threatening storm for the U.S. Millions of people are likely to be impacted. Most will reach for their mobile phone out of habit to get the latest news on the storm, their communities and loved ones through calls, internet, text, social media and more. But at a [...]

Is Mobile Contributing to Your Existing Database?

Author: , October 27th, 2012

The U.S. is mobile—literally. Mobile penetration in America is above 100 percent (CTIA). But even as people increase their number of mobile devices, many nonprofits are still hesitating about adding mobile as a staple to their organization’s initiatives. The hesitancy comes from misconceptions such as what information can be collected from SMS based campaigns, how [...]

Ask and You Shall Receive: mGive’s New Tools

Author: , October 23rd, 2012

Here at mGive, we take great stock in what our clients say they wish they could do with mobile. It’s a common topic of conversation internally and a place of great debate as we determine our product activities and how to move forward. Today we are excited to announce two products that are officially available [...]

Holiday Planning (should be) In Full Swing

Author: , October 10th, 2012

Pools are closed, kids are back in school and soon the holidays will be upon us! We are getting lots of calls about holiday planning, with folks asking the best way to prepare their mobile activities for the giving season. So we thought we’d share some insight on that particular topic. Our number one recommendation? [...]

Gather Your Crowd: Optimize Fundraising Efforts with CrowdActivation

Author: , August 3rd, 2012

In the world of fundraising, your crowd can be anywhere. They can be together at an event, in your database or somewhere yet to be discovered. As fundraisers, it’s our job to find them and activate them using a technique we at mGive call CrowdActivationSM. The term CrowdActivation was derived from the recent trend of [...]