Author:
Angela Whaley, January 13th, 2010
Early this morning a 7.0 magnitude earthquake hit Haiti and details are still coming in. mGive is working with Red Cross and we ask you to help now with an immediate donation made from your mobile phone. Simply text the word HAITI to 90999 to give $10. When prompted, reply with YES to confirm your one-time gift. The $10 donation will appear on your next mobile bill and 100% of the donation will go to Red Cross to help those hit by this natural disaster. Receipts can be printed at mGive.org/receipt.
Read more on The White House Blog and DipNote- Us Department of State Official Blog.
Categories: mGive Blog Tags: 90999, earthquake, haiti, international relief, mgive, mgive foundation, mobile accord, mobile donations, mobile giving, red cross, sms donations, Text Donations, text haiti | 
120 comments
Author:
Stephen Joos, December 2nd, 2009
Telethon Airing on Galavisión to Raise Funds for Mexican Children with Disabilities
DENVER, Colo., December 2, 2009 – For the second year, Mobile Accord’s mGive program will help Fundación Teleton MexAmérica raise funds through $10 donations made conveniently via cell phone during a two-day national telethon carried live on Galavisión, a leading U.S. Spanish-language cable network. The event will reach more than five million cable subscribers on December 4-5.
Fundación Teleton MexAmérica was founded in 2002 as the U.S. branch of an event conducted annually in Mexico since 1997. The mission of the Teleton is to build and operate medical care, rehabilitation, and diagnosis centers in Mexico, with special focus on poor children with neuromusculoskeletal disabilities. Teleton also promotes integration into society for these children. Fundación Teleton today operates 13 rehabilitation centers serving 15,000 children.
In 2008, mGive partnered with Teleton MexAmérica, providing technology and support to raise almost $77,000 in text donations, more than was raised online. Through mGive, Teleton created a list of 15,000 mobile donors in one day.
Once again this year, text message donations will be promoted with a call to action displayed on a scroll bar at the bottom of the screen during the telethon, and emphasized during on-screen performances. Viewers will be asked to make a $10 donation by sending the text message TELETON to 90999 from their mobile phones. Shortly after sending the message, donors will receive a return message asking for confirmation. To confirm the contribution, the donor simply texts “yes,” adding the donation to his or her next cell phone bill.
Mobile Accord founder and Chairman James Eberhard said, “We are delighted to partner with Teleton MexAmérica again this year. Mobile donations played an important role in the 2008 telethon, and we look forward to another impressive result for this worthy cause in 2009.”
About Mobile Accord / mGive
Mobile Accord is the pioneer and leader in mobile technology for nonprofit organizations, powering mobile donations in the United States. Founded in 2005, Mobile Accord was the first company in the U.S. to offer mobile tools specifically built for nonprofit organizations. Mobile Accord serves more than 200 leading U.S. philanthropic organizations and has raised more than $1,000,000 in $5 donations — 95% of all funds raised via mobile giving.
Mobile Accord’s mGive service enables charities to collect donations and manage campaigns via mobile phones. Learn more: www.mGive.com
MEDIA CONTACT:
Tony Aiello
Business Development – Mobile Accord, Inc.
866-720-3350 x18
taiello@mgive.com
Categories: Press Releases Tags: 90999, Fundacion Teleton Mexamerica, galavision, mgive, mobile accord, telethon, Teleton, teleton mexamerica | No comments
Author:
Stephen Joos, November 19th, 2009
MOBILE ACCORD RECEIVES MOBILE MARKETING ASSOCIATION AWARD FOR SOCIAL IMPACT
Historic Text ALIVE Challenge Honored; Raised $660,000 for Keep a Child Alive through Mobile Giving
DENVER, Colo., November 19, 2009 — Mobile Accord has received the Mobile Marketing Association’s 2009 Global Mobile Marketing Award for Social Impact in recognition of the company’s historic mGive mobile giving campaign for Alicia Keys’ Keep a Child Alive foundation. The Text ALIVE Challenge call to action during Keys’ May 13 appearance on “American Idol” raised $450,000 in $5 donations within minutes from more than 90,000 mobile donors contributing via cell phone. In total, the campaign raised $660,000 in micro-donations.
Co-founded by Keys, Keep a Child Alive (KCA) provides life-saving anti-retroviral treatment, care and support services to children and their families in Africa and India whose lives have been affected by HIV/AIDS. The May 13 call to action was the largest nationwide, primetime mobile giving initiative for the organization and the U.S. wireless market.
Keys asked “American Idol” viewers to use their mobile phones to give $5 by sending the text message “ALIVE” to 90999. Seconds after texting in, donors received a return message asking for confirmation. Mobile donors confirmed by replying “YES” via text message, adding a $5 donation to their next phone bill.
Leading up to “American Idol,” KCA issued the Text ALIVE Challenge across all traditional media channels and social media using mGive mobile solutions developed by Mobile Accord. Innovative tactics included a custom Facebook Giving application, viral Flash based web application, and mobile donation action page (http://keepachildalive.org/widgets/mobile.html) promoted via Google Adwords. Through mGive, KCA gave supporters the ability not only to make a $5 mobile donation online, but also to share the opportunity on social networking sites and blogs.
The Text Alive Challenge targeted a younger demographic online, using various social networks (Twitter, YouTube, Facebook, Ning, etc) to engage supporters and solicit donations, giving users the ability to donate in ten seconds without having to deal with credit cards.
Mobile Accord founder and chairman James Eberhard said, “We are very proud of the Text ALIVE Challenge, which dramatically demonstrated the potential of mobile giving. It is an honor for Mobile Accord and mGive to have supported a cause as worthy as Keep a Child Alive, and we are thrilled that the Mobile Marketing Association has recognized our efforts.”
The MMA’s fifth annual awards competition attracted hundreds of submissions in twelve categories from companies across the globe. Winners were selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications. Global Mobile Marketing Award recipients were announced November 18.
About Mobile Accord / mGive
Mobile Accord is the pioneer and leader in mobile technology for nonprofit organizations, powering mobile donations in the United States. Founded in 2005, Mobile Accord was the first company in the U.S. to offer mobile tools specifically built for non-profit organizations. Mobile Accord serves more than 200 leading U.S. philanthropic organizations.
Mobile Accord’s mGive service enables charities to collect donations and manage campaigns via mobile phone. Mobile Accord also offers volunteer by text programs, mobile web page solutions, CRM management/integration, smart phone applications, mobile content management, advocacy alert programs, web based flash tools and social networking applications all designed for the nonprofit community. Learn more: http://www.mgive.com/
MEDIA CONTACT:
Tony Aiello
Business Development – Mobile Accord, Inc.
866-720-3350 x18
taiello@mgive.com
Categories: Press Releases Tags: 2009, alicia keys, Global Mobile Marketing Award, Keep a Child Alive, mgive, microdonations, mma, mobile accord, social impact | 5 comments
Author:
Stephen Joos, November 12th, 2009
Using Mobile Donations at In-Stadium College Events: Capital Area United Way
Download the PDF
Capital Area United Way is recognized as the premier fund raising organization for health and human service needs in the 10-parish Capital Area including Baton Rouge and surrounding parishes. Through its leadership, United Way brings together a diverse group of donors and volunteers to help its Member Agencies and others make a significant impact on the community. Its capacity will grow with the needs of the community.
Capital Area United Way, one of the first non-profits in the United States to embrace the Mobile Giving channel, looked to mGive to run their text message donation campaign. The unique fundraising opportunity was completed in collaboration with The United Way, LSU Athletics, and Diane Allen & Associates Advertising & Public Relations, Inc.
The goal of the campaign was to unite fans to conduct the largest, one-time contribution campaign in the history of the Capital Area United Way.
Advertising Efforts
In the days up to the in-stadium promotion, Capital Area United Way placed teasers on donated digital billboards around town to generate buzz. In addition, the Call to Action was promoted in donated print ads, radio, on Twitter and Facebook, and in a series of media interviews on television.
Canvassing
Volunteers and staff also canvassed the local Death Valley before the game and handed out promotional items encouraging people to text in and donate. In addition, attendees entering the stadium were provided with promotional flyers.
In Stadium
On October 24, during the LSU-Auburn game, first quarter, first timeout, LSU asked 90,000 individuals in Tiger Stadium to text LSU to 864833 to donate $5 to Capital Area United Way by using a game announcement and jumbotron ad.
The event brought in $8,550 with over 2,558 text messages sent. Over 800 people did not confirm the second step in the text message donation process, so Karen Profita asked fans to go back and ensure they confirmed. This resulted in an additional $465 in donations for the organization, bringing the total to $9,015.
We generated an amazing buzz with this effort and introduced a new approach of fundraising to this community. It was great to see the supportive fans united to help the community.
-Karen Profita, President /CEO of Capital Area United Way
Total Raised: $9,015
Messages Sent: 2,586
Conversion Rate: 70%
Participation Rate: 2.87%
Download the PDF Version
The Capital Area United Way campaign is powered by mGive 
Categories: Case Studies Tags: capital area united way, in-stadium, lsu, mgive, mobile donations, mobile giving case study, sms marketing, stadium mobile promotion, united way, united way mobile giving | 3 comments
Author:
Stephen Joos, November 10th, 2009
DENVER, Nov. 10 — In observance of Veterans Day, all Americans have the ability to support our Service Men and Women by sending a text message and making a $5 donation. mGive, the leading provider of mobile non-profit services, has partnered with six of the leading military support organizations to help raise funds for their important work. Americans can now make a quick and easy $5 donation direct from their mobile phones to help support U.S. troops and honor their courage and service.
To contribute, simply choose one of the designated charities from the list below and text in the organization’s keyword to 90999. The donors will receive a text message back asking them to confirm by replying YES. After they reply with YES, the $5 donation will be added to the user’s monthly phone bill.
- Disabled American Veterans – Text THANKS to 90999 to give $5. Disabled American Veterans is dedicated to building better lives for America’s disabled veterans and their families.
- Operation Homefront – Text HONOR to 90999 to give $5. Operation Homefront provides emergency and morale assistance for our troops and the families they leave behind, and for wounded warriors when they return home.
- United Service Organizations – Text USO to 90999 to give $5. The USO provides morale, welfare and recreational services to men and women in uniform.
- USA Cares – Text VET to 90999 to give $5. USA Cares provides support to military families with grants, advice and mentorship.
- VFW Foundation – Text VFW to 90999 to give $5. VFW Foundation provides for the social well being of veterans of all branches of the armed forces.
- Wounded Warrior Project – Text WWP to 90999 to give $5. Wounded Warrior expands collaborations, partnerships and relationships to better serve men and women returning from war.
The mobile service is being run by mGive.com, the leading provider of mobile services to Non-Profit Organizations. Each of the $5 donations will be charge on the wireless user’s monthly mobile phone bill. Standard Text Message Rates May Apply.
About mGive/ Mobile Accord
mGive is a service of Mobile Accord, the pioneer and leader in mobile technology for nonprofit organizations, powering mobile donations in the United States. Founded in 2005, Mobile Accord was the first company in the US to offer mobile tools specifically built for nonprofit organizations. Mobile Accord serves more than 200 of the leading U.S. philanthropic organizations.
In February of 2008, Mobile Accord launched mGive.com giving charities the ability to collect donations and manage their mobile outreach campaigns through the mobile phone.
For more information, go to mGive.com
Categories: Press Releases Tags: Disabled American Veterans, mgive, mobile accord, mobile donations, mobile giving, operation homefront, united service organizations, USA Cares, veterans day, vfw foundation, wounded warrior project | No comments
Author:
Katie Maxfield, August 20th, 2009
Pittsburgh Steeler Aaron Smith has teamed with the Leukemia and Lymphoma Society (LLS) to promote the Organization’s newly launched mobile giving campaign. Smith has reportedly become very active with LLS since his son, Elijah, was diagnosed with Leukemia last fall. At the Steelers’ pre-season opening game against the Arizona Cardinals on August 13, Smith appeared with his son in a 20 second public service announcement video on behalf of LLS. In addition to encouraging Leukemia and Lymphoma awareness, Smith asked fans to donate $5 to the organization by texting LLS to 90999. Mobile donations for LLS are powered by mGive.
View the Public Service Announcement
With the help of Pittsburgh news station KDKA, Smith’s message was not limited to attendants of the game. Prior to the event, KDKA ran a story to commend Smith’s charitable involvement and encourage viewers everywhere to give $5 by texting LLS to 90999. After becoming popular with local media, the campaign was picked up by CNN-SI.com. Visitors to the CNN-SI website that view the video now have the ability to text in donations to LLS.
This campaign is perfect example of how one request for mobile donations can extend beyond the initial ask and move to other media outlets thereby keeping the campaign going though free viral advertising. Yet another example of how mobile giving can be a powerful and effective fundraising tool across multiple media channels.
Categories: mGive Blog Tags: Aaron Smith, Leukemia, Leukemia and Lymphoma Society, LLS, Lymphoma, mgive, mobile accord, mobile donations, mobile giving, Pittsburgh Steelers, Text Message Donations | No comments
