mGive Lets You Text Money Immediately to Your Favorite Non-Profit

Author: Katie Maxfield, June 30th, 2009

In a recent article for Transcapitalist, Melody Hildebrandt wrote about the amazing response to Alicia Keys’ mobile call to action during the BET Awards Show on Sunday, June 28. During her acceptance speech for the BET Humanitarian Relief Award, Keys asked viewers to donate $5 to Keep a Child Alive by text messaging ALIVE to [...]

Alicia Keys Issues Mobile Giving Call to Action During American Idol

Author: Katie Maxfield, May 22nd, 2009

Dan Butcher of Mobile Marketer magazine wrote an article today about Alicia Keys’ appearance on American Idol last Wednesday, May 13th. Ms. Keys is a co-founder and global ambassador of Keep a Child Alive, a nonprofit organization that provides healthcare and housing to children with HIV/AIDS in Africa and India. Keys was accompanied by Noah, [...]

Keep a Child Alive Releases Red Carpet Mobile Video

Author: Katie Maxfield, March 31st, 2009

Keep a Child Alive has recently released a new video to promote its text message donation campaign. The clip features John Mayer, Tyra Banks, Queen Latifah, Justin Timberlake, and Alicia Keys asking fans to donate $5 by texting ALIVE to 90999. Alicia Keys, Co-Founder and Global Ambassador for Keep a Child Alive, knows from experience [...]