American Idol Working with mGive and American Red Cross for Japan Relief Efforts

Author: , March 17th, 2011

March 17th, 2011: It has been almost exactly a week since the 8.9 magnitude earthquake hit Japan and spurred a tsunami that hit Japan and other parts of the Pacific. Even though relief efforts began almost instantly and fundraising efforts have had an amazing response, there is still much to be done. CNN sites that [...]

mGive Case Study- Using Mobile Donations at Televised Events

Author: , July 7th, 2009

mGive Case Study- Using Mobile Donations at Televised Events- Keep a Child Alive Download the PDF In early 2008 mGive pioneered Mobile Donations in the United States, providing non-profits nationwide the ability to utilize the mobile channel for purposes other than messaging.  Since then, many major charities such as The United Way, UNICEF, Children’s Miracle [...]

Alicia Keys Issues Mobile Giving Call to Action During American Idol

Author: , May 22nd, 2009

Dan Butcher of Mobile Marketer magazine wrote an article today about Alicia Keys’ appearance on American Idol last Wednesday, May 13th. Ms. Keys is a co-founder and global ambassador of Keep a Child Alive, a nonprofit organization that provides healthcare and housing to children with HIV/AIDS in Africa and India. Keys was accompanied by Noah, [...]

Keep a Child Alive Conducts First Nationwide Prime Time Mobile Giving Call to Action During “American Idol”

Author: , May 14th, 2009

For Immediate Release Contact: Janet Staihar 202-797-7373 JStaihar@comcast.net Keep a Child Alive Conducts First Nationwide Prime Time Mobile Giving Call to Action During “American Idol” LOS ANGELES -Twelve-time Grammy-winning singer Alicia Keys’ appearance on FOX’s “American Idol” Wednesday night (May 13) raised an astonishing $450,000 from more than 90,000 mobile donors who texted their donations. [...]