ASPCA Boosts Donations via SMS

Author: Katie Maxfield, March 4th, 2009

Mobile Marketer‘s Dan Butcher wrote an excellent article about the ingenuity behind mGive’s mobile donation technology. The article highlights successful mobile fundraising efforts by the American Society for the Prevention of Cruelty to Animals (ASPCA), and speaks to large degree of power that nonprofits have to drive considerable revenues from mobile donations. Mobile donations for [...]

Direct Marketing Association- Mobile Marketing Day

Author: Katie Maxfield, February 24th, 2009

The Direct Marketing Association (DMA) will be holding its first Mobile Marketing Day conference on February 26th in New York City. As the leading global trade association of businesses and nonprofits using and supporting multi-channel direct marketing tools and techniques, the DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers [...]

Case Study: Converting Alert Subscribers to Donors- ASPCA

Author: Stephen Joos, January 27th, 2009

–Download PDF Version In early 2008 mGive pioneered mobile giving in the United States, giving nonprofits nationwide the ability to utilize the mobile channel for purposes other than messaging.  Since then, many major charities such as Children’s Miracle Network, CURE International, Keep A Child Alive and over 100 more have integrated mobile donations into their [...]

Text to Save Lives: Mobile Giving Takes Off

Author: Stephen Joos, June 5th, 2008

Sarah over at Read Write Web wrote a great post on Mobile Giving and details the options available to donors. She features mGive and our active campaigns- ASPCA (text Give to 27722), Alicia Keys Keep a Child Alive Campaign (text ALIVE to 90999), and United Way’s text FIT to UNITED (864833) campaign. Read the Post [...]

Looking Out For Those Who Can’t Speak

Author: Stephen Joos, May 20th, 2008

The ASPCA has been caring for and speaking on behalf of animals for over 100 years. The organization works everyday to save abused animals, pass humane laws across the country, and help shelters share resources. Working with mGive, the ASPCA has created a mobile campaign to help increase donations across multiple social mediums. Using their [...]