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	<title>mGive Blog &#187; Boomer Esiason Foundation</title>
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		<title>Text-to-Donate Radio Promotion for the Boomer Esiason Foundation</title>
		<link>http://blog.mgive.com/2009/06/01/text-to-donate-radio-promotion-for-the-boomer-esiason-foundation/</link>
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		<pubDate>Mon, 01 Jun 2009 18:36:41 +0000</pubDate>
		<dc:creator>Katie Maxfield</dc:creator>
				<category><![CDATA[mGive Blog]]></category>
		<category><![CDATA[BEF]]></category>
		<category><![CDATA[Boomer and Carton]]></category>
		<category><![CDATA[Boomer Esiason]]></category>
		<category><![CDATA[Boomer Esiason Foundation]]></category>
		<category><![CDATA[Craig Carton]]></category>
		<category><![CDATA[cystic fibrosis]]></category>
		<category><![CDATA[mgive]]></category>
		<category><![CDATA[mobile accord]]></category>
		<category><![CDATA[mobile fundraising]]></category>
		<category><![CDATA[mobile giving]]></category>
		<category><![CDATA[sms donations]]></category>
		<category><![CDATA[Text Message Donations]]></category>
		<category><![CDATA[WFAN 660 AM]]></category>

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		<description><![CDATA[mGive is excited about a newly introduced radio promotion campaign for one of our nonprofit clients, the Boomer Esiason Foundation (BEF).Â In a series of advertisements on WFAN 660 AM, Boomer and his co-host, Craig Carton, will be asking listeners to donate $5 by texting BOOMER to 90999. The advertisements are running periodically during their show, [...]]]></description>
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