cause marketing

This tag is associated with 1 posts

Online Buzz About mGive, Mobile Giving Industry

By Katie Maxfield ⋅ January 2, 2009 ⋅ Post a comment

For months, the online community has been buzzing with news and thoughts on the mobile giving channel. Adding to this momentum, mGive published a press release this week that was picked up by several popular blogs and social networks (linked below). Those who have picked up our press release all reflect upon the relative success [...]

Cause Marketing Sampler

By Stephen Joos ⋅ July 23, 2008 ⋅ Post a comment

Joe Waters at Selfish Giving wrote an awesome expose on Cause Marketing and Mobile Giving. He outlines the three campaigns making headlines right now-

Alicia Keys and Keep a Child Alive (Text ‘ALIVE’ to 90999)
The Washington Nationals and Children’s National Medical Center (Text ‘NATS’ to 90999)
Stand Up to Cancer (Text ‘STAND’ to 40202)

He also ties [...]

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