Holiday Icon Fights Slowdown by ‘Tweeting,’ Texting

Author: Katie Maxfield, December 1st, 2008

A recent article published by CNN’s Thom Patterson discusses how The Salvation Army is combating fundraising challenges brought on by recent slowing down of the U.S. economy. Along with tapping into various social networks and employing web-based fundraising tools, several local chapters of the organization have launched mobile giving campaigns through mGive.
mGive’s mobile giving technology [...]