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	<title>mGive Blog &#187; CNN</title>
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		<title>Holiday Icon Fights Slowdown by &#8216;Tweeting,&#8217; Texting</title>
		<link>http://blog.mgive.com/2008/12/01/holiday-icon-fights-slowdown-by-tweeting-texting/</link>
		<comments>http://blog.mgive.com/2008/12/01/holiday-icon-fights-slowdown-by-tweeting-texting/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 23:17:37 +0000</pubDate>
		<dc:creator>Katie Maxfield</dc:creator>
				<category><![CDATA[Recent News]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Holiday Icon Fights Slowdown by 'Tweeting' Texting]]></category>
		<category><![CDATA[mgive]]></category>
		<category><![CDATA[mobile accord]]></category>
		<category><![CDATA[mobile fundraising]]></category>
		<category><![CDATA[mobile giving]]></category>
		<category><![CDATA[Salvation Army]]></category>
		<category><![CDATA[SMS Donation]]></category>
		<category><![CDATA[Text Message Donation]]></category>
		<category><![CDATA[Thom Patterson]]></category>

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		<description><![CDATA[A recent article published by CNN&#8217;s Thom Patterson discusses how The Salvation Army is combating fundraising challenges brought on by recent slowing down of the U.S. economy. Along with tapping into various social networks and employing web-based fundraising tools, several local chapters of the organization have launched mobile giving campaigns through mGive. mGive&#8217;s mobile giving [...]]]></description>
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