ASPCA Boosts Donations via SMS

Author: Katie Maxfield, March 4th, 2009

Mobile Marketer’s Dan Butcher wrote an excellent article about the ingenuity behind mGive’s mobile donation technology. The article highlights successful mobile fundraising efforts by the American Society for the Prevention of Cruelty to Animals (ASPCA), and speaks to large degree of power that nonprofits have to drive considerable revenues from mobile donations. Mobile donations for [...]