Mobile Phones are Your Lifeline in a Disaster

Author: , October 29th, 2012

Hurricane Sandy is predicted to be a life threatening storm for the U.S. Millions of people are likely to be impacted. Most will reach for their mobile phone out of habit to get the latest news on the storm, their communities and loved ones through calls, internet, text, social media and more. But at a [...]

Holiday Planning (should be) In Full Swing

Author: , October 10th, 2012

Pools are closed, kids are back in school and soon the holidays will be upon us! We are getting lots of calls about holiday planning, with folks asking the best way to prepare their mobile activities for the giving season. So we thought we’d share some insight on that particular topic. Our number one recommendation? [...]

mGive Helps National Geographic Society “Cause an Uproar”

Author: , July 24th, 2012

The Organization: National Geographic Society Overview: The National Geographic Society executed two mobile campaigns simultaneously with different approaches. A soft launch occurred in December 2010 and supporters were encouraged to text LIONS to 50555 to give $10 during Big Cats Week and then asked to join the National Geographic Society’s Mobile Community. In October 2011, [...]

10 Principles of Fundraising with a Mobile Twist – Part Four

Author: , July 18th, 2012

“10 Principles of Fundraising… with a Mobile Twist” – Part four of a five part series on how mobile and fundraising work hand-in-hand. The perfect fundraising effort has many components. Leave an element out and your final result may not be what you expect. Learn to perfect each of these 10 must-have steps and your efforts will [...]

10 Principles of Fundraising with a Mobile Twist – Part Three

Author: , July 16th, 2012

“10 Principles of Fundraising… with a Mobile Twist” – Part three of a five part series on how mobile and fundraising work hand-in-hand. The perfect fundraising effort has many components. Leave an element out and your final result may not be what you expect. Learn to perfect each of these 10 must-have steps and your efforts will [...]

10 Principles of Fundraising with a Mobile Twist – Part Two

Author: , July 11th, 2012

“10 Principles of Fundraising… with a Mobile Twist” – Part two of a five part series on how mobile and fundraising work hand-in-hand. The perfect fundraising effort has many components. Leave an element out and your final result may not be what you expect. Learn to perfect each of these 10 must-have steps and your efforts will [...]