Mobile Communication is Key to Strong Cause Marketing Relationships

Author: , May 13th, 2013

Dr. Ruth, Dr. Phil and Oprah have it right: a successful relationship requires clear, effective and responsive communication. That’s true between two people, and it is certainly true when it comes to the relationships involved in cause marketing. Cause marketing grows out of the relationships between nonprofits, corporations and their various stakeholders. Communication provides the [...]

Conditioning for Your Mobile Marathon: How to Leap Ahead in 2012

Author: , February 2nd, 2012

  Last month, we talked about the fact that mobile is like a marathon. The first step to a successful marathon experience – aside from resolving to make it happen – is to start conditioning. Nothing will make you leap further ahead than conditioning properly over time. And given that 2012 is a Leap Year, it [...]

mGive’s Integrative Mobile Campaign Tactics

Author: , January 24th, 2012

Over the past year, mGive has seen a multitude of mobile campaigns through from inception to completion. As the mobile industry evolves, so do we – as consumers, creators and even participants. Yet, our goal remains the same: to educate, engage and empower nonprofits and their stakeholders through our groundbreaking utilization of SMS (text message) [...]

Utilizing your mGive Resources: Mobile is Like a Marathon

Author: , January 6th, 2012

With the first full week of 2012 wrapping up, many New Year’s resolution lists are also being finalized. Over the years, I’ve learned the best way to approach a resolution, especially when the action is unfamiliar, is to utilize your resources. Here at mGive, we have an experienced team of Account Managers at your fingertips. [...]