mGive Lets You Text Money Immediately to Your Favorite Non-Profit

Author: Katie Maxfield, June 30th, 2009

In a recent article for Transcapitalist, Melody Hildebrandt wrote about the amazing response to Alicia Keys’ mobile call to action during the BET Awards Show on Sunday, June 28. During her acceptance speech for the BET Humanitarian Relief Award, Keys asked viewers to donate $5 to Keep a Child Alive by text messaging ALIVE to [...]

Alicia Keys Issues Mobile Giving Call to Action During American Idol

Author: Katie Maxfield, May 22nd, 2009

Dan Butcher of Mobile Marketer magazine wrote an article today about Alicia Keys’ appearance on American Idol last Wednesday, May 13th. Ms. Keys is a co-founder and global ambassador of Keep a Child Alive, a nonprofit organization that provides healthcare and housing to children with HIV/AIDS in Africa and India. Keys was accompanied by Noah, [...]

Keep a Child Alive Conducts First Nationwide Prime Time Mobile Giving Call to Action During “American Idol”

Author: Katie Maxfield, May 14th, 2009

For Immediate Release
Contact: Janet Staihar
202-797-7373
JStaihar@comcast.net

Keep a Child Alive Conducts First Nationwide Prime Time Mobile Giving Call to Action During “American Idol”

LOS ANGELES -Twelve-time Grammy-winning singer Alicia Keys’ appearance on FOX’s “American Idol” Wednesday night (May 13) raised an astonishing $450,000 from more than 90,000 mobile donors who texted their donations. Keep a Child Alive is [...]