Year-End Wrap-up!

Author: , December 2nd, 2011

After recovering from food, friends and family this past Thanksgiving weekend, many folks are looking forward to December’s holidays. At mGive, we are too. Integrating mobile in your year-end communication strategy is key. Just don’t fall victim to the following mobile campaign faux-pas: Utilizing paper forms and not mobile polling to poll employees about year-end [...]

Categories: mGive Blog Tags: , , , , , , , , , , , , | No comments

Mobilize Your Holiday Giving: 7 Steps to Creative Holiday Giving Campaigns

Author: , October 28th, 2011

Why use mobile for the holiday giving season? Donors who first give in December have a 3-year cumulative value that is 51.8% higher than donors who start giving in January through November*. Now imagine if they were giving via mobile too. With a 97% open rate of text messages, I’d say there is a natural [...]

Categories: mGive Blog Tags: , , , , , , , , , , , | No comments