Author:
Stephen Joos, November 19th, 2009
MOBILE ACCORD RECEIVES MOBILE MARKETING ASSOCIATION AWARD FOR SOCIAL IMPACT
Historic Text ALIVE Challenge Honored; Raised $660,000 for Keep a Child Alive through Mobile Giving
DENVER, Colo., November 19, 2009 — Mobile Accord has received the Mobile Marketing Association’s 2009 Global Mobile Marketing Award for Social Impact in recognition of the company’s historic mGive [...]
Categories: Press Releases Tags: 2009, alicia keys, Global Mobile Marketing Award, Keep a Child Alive, mgive, microdonations, mma, mobile accord, social impact
| 
5 comments
Author:
Stephen Joos, July 7th, 2009
mGive Case Study- Using Mobile Donations at Televised Events- Keep a Child Alive
Download the PDF
In early 2008 mGive pioneered Mobile Donations in the United States, providing non-profits nationwide the ability to utilize the mobile channel for purposes other than messaging. Since then, many major charities such as The United Way, UNICEF, Children’s Miracle Network, The [...]
Categories: Case Studies, mGive Blog Tags: alicia keys, American Idol, kca, Keep a Child Alive, mgive, mobile accord, mobile donations, mobile giving, Text Donations
| No comments
Author:
Katie Maxfield, June 30th, 2009
In a recent article for Transcapitalist, Melody Hildebrandt wrote about the amazing response to Alicia Keys’ mobile call to action during the BET Awards Show on Sunday, June 28. During her acceptance speech for the BET Humanitarian Relief Award, Keys asked viewers to donate $5 to Keep a Child Alive by text messaging ALIVE to [...]
Categories: Recent News Tags: Africa, alicia keys, BET Awards, BET Humanitarian Relief Award, HIV/AIDS, India, Keep a Child Alive, mgive, mobile donations, mobile fundraising, mobile giving, sms donations, Text Message Donations
| No comments
Author:
Stephen Joos, June 29th, 2009
Keep a Child Alive raises over $130,000 during BET Awards Show through mGive- Mobile Donation Program
Alicia Keys’ appearance on the 2009 BET Awards Show Sunday night (June 28) raised more than $130,000 from more than 26,000+ mobile donors who texted their donations. Keep a Child Alive is the non-profit organization co-founded by Keys to provide [...]
Categories: Press Releases Tags: alicia keys, BET Awards, Keep a Child Alive, mgive, mobile donations, text donation, Text Message Donations
| 2 comments
Author:
Katie Maxfield, May 22nd, 2009
Dan Butcher of Mobile Marketer magazine wrote an article today about Alicia Keys’ appearance on American Idol last Wednesday, May 13th. Ms. Keys is a co-founder and global ambassador of Keep a Child Alive, a nonprofit organization that provides healthcare and housing to children with HIV/AIDS in Africa and India. Keys was accompanied by Noah, [...]
Categories: Recent News Tags: Africa, alicia keys, American Idol, HIV/AIDS, India, Keep a Child Alive, mgive, mobile accord, mobile donations, mobile fundraising, mobile giving, sms donations, Text Donations, Text Message Donations
| No comments
Author:
Stephen Joos, May 21st, 2009
Last night’s conclusion of American Idol brought back memories of last week’s episode where Alicia Keys appeared on the show and asked viewers to text ALIVE to 90999 to donate $5 to Keep a Child Alive.
Alicia Keys was joined on stage by a 15-year-old Rwandan rapper, Noah, who is a patient at the Kigali clinic [...]
Categories: mGive Blog Tags: alicia keys, american idol video, idol, Keep a Child Alive, mgive, mobile giving
| 1 comment
