Author:
ycarter, May 10th, 2013
You’ve done the research. You’ve identified likely supporters, the right messages, tactics and tools to win them over. You’ve cultivated relationships. And now it’s time to ask for a donation. If you have gone through all the previous principles of fundraising, you are ready to solicit. Here is a partial list of solicitation “dos.” Make [...]
Categories: mGive Blog Tags: mobile donations, mobile fundraising, mobile giving, Text Donations
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Author:
ycarter, April 24th, 2013
Good fundraising ideas don’t just happen. And reliable, loyal donors don’t fall from the sky. If you’ve been pulling your hair out trying to determine how to raise more money with shrinking resources, perhaps it’s time to review fundamentals. Last post we discussed the first principle of fundraising – Research. Today, let’s look at the [...]
Categories: mGive Blog Tags: Mobile Donation, mobile fundraising, mobile marketing
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Author:
Cassie Bair, November 13th, 2012
We have Thanksgiving. We have Black Friday. We have Cyber Monday. And now we have #GivingTuesday. On Tuesday November 27, 2012, charities, families, businesses and individuals are coming together to transform the way people think about, talk about and participate in the giving season. It’s a simple idea driving a national movement. People give in three ways [...]
Categories: mGive Blog, Uncategorized Tags: GivingTuesday, mgive, Mobile Donation, mobile fundraising, non profit donations, text to donate
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Author:
Cassie Bair, October 23rd, 2012
Here at mGive, we take great stock in what our clients say they wish they could do with mobile. It’s a common topic of conversation internally and a place of great debate as we determine our product activities and how to move forward. Today we are excited to announce two products that are officially available [...]
Categories: mGive Blog, Uncategorized Tags: m2Screen, mgive, Mobile Donation, mobile donations, mobile fund raising, mobile fundraising, mobile giving, mobile marketer, Social Share
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Author:
Cassie Bair, August 3rd, 2012
In the world of fundraising, your crowd can be anywhere. They can be together at an event, in your database or somewhere yet to be discovered. As fundraisers, it’s our job to find them and activate them using a technique we at mGive call CrowdActivationSM. The term CrowdActivation was derived from the recent trend of [...]
Categories: mGive Blog, Uncategorized Tags: CrowdActivation, mgive, mobile accord, Mobile Donation, mobile fundraising, mobile giving
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Author:
Cassie Bair, July 24th, 2012
The Organization: National Geographic Society Overview: The National Geographic Society executed two mobile campaigns simultaneously with different approaches. A soft launch occurred in December 2010 and supporters were encouraged to text LIONS to 50555 to give $10 during Big Cats Week and then asked to join the National Geographic Society’s Mobile Community. In October 2011, [...]
Categories: Case Studies Tags: donate sms, mgive, mobile accord, Mobile Donation, mobile fundraising, National Geographic, text donation
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