mGive Helps National Geographic Society “Cause an Uproar”
Cassie Bair, July 24th, 2012 The Organization: National Geographic Society Overview: The National Geographic Society executed two mobile campaigns simultaneously with different approaches. A soft launch occurred in December 2010 and supporters were encouraged to text LIONS to 50555 to give $10 during Big Cats Week and then asked to join the National Geographic Society’s Mobile Community. In October 2011, [...]
Categories: Case Studies donate sms, mgive, mobile accord, Mobile Donation, mobile fundraising, National Geographic, text donation
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