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	<title>mGive Blog &#187; nonprofit marketing</title>
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		<title>Mobile Giving Brand Standards</title>
		<link>http://blog.mgive.com/2009/01/21/mobile-giving-brand-standards/</link>
		<comments>http://blog.mgive.com/2009/01/21/mobile-giving-brand-standards/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 21:31:25 +0000</pubDate>
		<dc:creator>Stephen Joos</dc:creator>
				<category><![CDATA[mGive Blog]]></category>
		<category><![CDATA[brand standards]]></category>
		<category><![CDATA[mgive]]></category>
		<category><![CDATA[mobile branding]]></category>
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		<category><![CDATA[mobile giving brand standards]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile standards]]></category>
		<category><![CDATA[nonprofit marketing]]></category>
		<category><![CDATA[online donations]]></category>
		<category><![CDATA[online giving]]></category>
		<category><![CDATA[sms donations]]></category>

		<guid isPermaLink="false">http://blog.mgive.com/?p=1265</guid>
		<description><![CDATA[If we look into history, we see that for a new medium to be effective it must be incorporated into brand standards for companies nationwide.Â  An early example of this is an address.Â  If you were a nonprofit organization back in the day, you would do business mostly in person at your office or by [...]]]></description>
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		<title>Case Study: Using Mobile Giving at Celebrity Events- Keep a Child Alive</title>
		<link>http://blog.mgive.com/2009/01/16/case-study-keep-a-child-alive-using-mobile-giving-at-celebrity-events/</link>
		<comments>http://blog.mgive.com/2009/01/16/case-study-keep-a-child-alive-using-mobile-giving-at-celebrity-events/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 18:19:14 +0000</pubDate>
		<dc:creator>Stephen Joos</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[mGive Blog]]></category>
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		<category><![CDATA[kaca]]></category>
		<category><![CDATA[kca]]></category>
		<category><![CDATA[Keep a Child Alive]]></category>
		<category><![CDATA[mgive]]></category>
		<category><![CDATA[mma]]></category>
		<category><![CDATA[mobile case study]]></category>
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		<category><![CDATA[mobile giving case study]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[nonprofit marketing]]></category>
		<category><![CDATA[nonprofit mobile]]></category>
		<category><![CDATA[nptech]]></category>

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		<description><![CDATA[We&#8217;ve decided to release our Keep a Child Alive Case Study on our blog. Original content is below along with a link to download the full PDF at the bottom. In early 2008 mGive pioneered mobile giving in the United States, giving non-profits nationwide the ability to utilize the mobile channel for purposes other than [...]]]></description>
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