National Salvation Army Week

Author: Katie Maxfield, May 12th, 2009

The National Salvation Army will be celebrating National Salvation Army Week from May 11 – 17. The first National Salvation Army Week was officially recognized by President Dwight D. Eisenhower in 1954:
“Among Americans, The Salvation Army has long been a symbol of wholehearted dedication to the cause of human brotherhood. Their work has been a [...]

Salvation Army New Orleans Krewe Text Donations

Author: Katie Maxfield, December 5th, 2008

In an effort to increase donations during the holiday season, The Salvation Army Greater New Orleans Area Command is employing a noteworthy promotional campaign by engaging community members in the organization’s first annual Krewe of Christmas Bell Ringing Program. Having launched with mGive, the organization is incorporating mobile donations into the collection process of each [...]

Holiday Icon Fights Slowdown by ‘Tweeting,’ Texting

Author: Katie Maxfield, December 1st, 2008

A recent article published by CNN’s Thom Patterson discusses how The Salvation Army is combating fundraising challenges brought on by recent slowing down of the U.S. economy. Along with tapping into various social networks and employing web-based fundraising tools, several local chapters of the organization have launched mobile giving campaigns through mGive.
mGive’s mobile giving technology [...]