The Latest Mobile Giving News

Author: Katie Maxfield, October 24th, 2008

The Cool Factor About Mobile -Alexandra Rampey
Rampey (aka “Social Butterfly”) discusses the innovative role of mobile phone services in humanitarian and fundraising efforts. She highlights mGive and several of our successful mobile donation campaigns.
Keep A Child Alive Ties TV Commercial to Mobile Giving -Michael Stein
Stein’s short article commends the creativity behind Keep A Child [...]

Promoting Mobile Giving With Video

Author: mGive, August 18th, 2008

Television has, from the time of its invention, been an ideal medium for advertising.
It takes the human brain eight seconds to retain information, and just a fifteenth of a second to make a decision. So when watching television it only takes the span of a 10 to 30 second car commercial to make an impression, [...]

Major League Baseball, Stand Up To Cancer announce groundbreaking new campaign to raise money for cancer research

Author: Stephen Joos, July 23rd, 2008

For Immediate Release
Major League Baseball, Stand Up To Cancer announce groundbreaking new campaign to raise money for cancer research
Commissioner Selig, Sarah Jessica Parker, Sheryl Crow announce unprecedented mobile-giving initiative to take place in ballparks across the country
Baseball Commissioner Allan H. (Bud) Selig, accompanied by Sarah Jessica Parker and Sheryl Crow, both representing Stand Up To [...]

Cause Marketing Sampler

Author: Stephen Joos, July 23rd, 2008

Joe Waters at Selfish Giving wrote an awesome expose on Cause Marketing and Mobile Giving. He outlines the three campaigns making headlines right now-

Alicia Keys and Keep a Child Alive (Text ‘ALIVE’ to 90999)
The Washington Nationals and Children’s National Medical Center (Text ‘NATS’ to 90999)
Stand Up to Cancer (Text ‘STAND’ to 40202)

He also ties [...]