Author:
Cassie Bair, July 24th, 2012
The Organization: National Geographic Society Overview: The National Geographic Society executed two mobile campaigns simultaneously with different approaches. A soft launch occurred in December 2010 and supporters were encouraged to text LIONS to 50555 to give $10 during Big Cats Week and then asked to join the National Geographic Society’s Mobile Community. In October 2011, [...]
Categories: Case Studies Tags: donate sms, mgive, mobile accord, Mobile Donation, mobile fundraising, National Geographic, text donation
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Author:
Cassie Bair, July 23rd, 2012
“10 Principles of Fundraising… with a Mobile Twist” – Part five of a five part series on how mobile and fundraising work hand-in-hand. The perfect fundraising effort has many components. Leave an element out and your final result may not be what you expect. Learn to perfect each of these 10 must-have steps and your efforts will [...]
Categories: mGive Blog Tags: mgive, mGiving, Mobile Donation, mobile donations, mobile fundraising, mobile marketing, sms donations, text donation
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Author:
Cassie Bair, July 18th, 2012
“10 Principles of Fundraising… with a Mobile Twist” – Part four of a five part series on how mobile and fundraising work hand-in-hand. The perfect fundraising effort has many components. Leave an element out and your final result may not be what you expect. Learn to perfect each of these 10 must-have steps and your efforts will [...]
Categories: mGive Blog Tags: donate sms, mgive, mGiving, mobile accord, Mobile Donation, mobile donations, mobile fundraising, SMS Donation, text donation
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Author:
Cassie Bair, July 16th, 2012
“10 Principles of Fundraising… with a Mobile Twist” – Part three of a five part series on how mobile and fundraising work hand-in-hand. The perfect fundraising effort has many components. Leave an element out and your final result may not be what you expect. Learn to perfect each of these 10 must-have steps and your efforts will [...]
Categories: mGive Blog Tags: donate sms, mgive, mGiving, mobile accord, Mobile Donation, mobile fundraising, mobile giving, text donation, Text Donations
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Author:
Cassie Bair, July 11th, 2012
“10 Principles of Fundraising… with a Mobile Twist” – Part two of a five part series on how mobile and fundraising work hand-in-hand. The perfect fundraising effort has many components. Leave an element out and your final result may not be what you expect. Learn to perfect each of these 10 must-have steps and your efforts will [...]
Categories: mGive Blog Tags: donate sms, mgive, mGiving, mobile accord, Mobile Donation, mobile donations, mobile fundraising, mobile giving, text donation
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Author:
mGive, September 27th, 2011
As Sir Francis Bacon says, knowledge is power. In that case, we have 5 pieces of mobile knowledge to empower your next SMS campaign – whether donation, advocacy or communication-based. And, all in 160 text-friendly characters or less. Compliments of the “Text Giving Donor Survey” Report: 1. Mobile giving is complementary to alternative giving channels. When [...]
Categories: mGive Blog Tags: campaign, empower, mgive, mobile accord, mobile fund raising, mobile fundraising, mobile giving, mobile marketing, text donation, Text Message Donation, text to give
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