mGive Case Study: United Way Trots Mobile Out for Annual Event

Author: , March 21st, 2013

Organization: Mile High United Way The Challenge: What would you do if you had 10,000 eager race attendants, ready to take action for your organization? The Solution: Connect with your audience in the most powerful way possible – by tapping into them through their phone to spark their interest in your cause and hold their [...]

The Ravens Aren’t the Only Ones Celebrating

Author: , February 4th, 2013

As the Ravens revel in the Super Bowl win and fans everywhere recover from the festivities, mGive celebrates another type of victory. On February 3, during Super Bowl XLVII, the Wounded Warrior Project tapped into the tendency of football fans everywhere to have their phones in-hand and asked viewers to become everyday philanthropists by making [...]

Case Study: Using Mobile Donations at In-Stadium College Events

Author: , November 12th, 2009

Using Mobile Donations at In-Stadium College Events: Capital Area United Way Download the PDF Capital Area United Way is recognized as the premier fund raising organization for health and human service needs in the 10-parish Capital Area including Baton Rouge and surrounding parishes. Through its leadership, United Way brings together a diverse group of donors [...]

Super Bowl XLIII’s Mobile Ads

Author: , February 10th, 2009

Kim Dushinski of Mobile Marketing Profits posted an excellent video review of companies that incorporated mobile into their Super Bowl XLIII commercials. In the video, Dushinski discusses which company’s advertisements “showed they understand our love of mobile,” and utilized the technology as a direct response tool. Among Dushinski’s top rated mobile advertisements that aired during [...]

Mobile Donation Buzz

Author: , February 3rd, 2009

mGive has received a lot of buzz over the past few days, and we would like to thank the authors for helping spread the word about our clients’ Mobile Giving campaigns and the revolutionary service that we offer. Is 2009 the Year of Mobile Giving? -Sarah O’Hanlon, Pop Arts Marketing In a brief article for [...]

United Way SuperBowl XLIII Mobile Giving Commercial

Author: , January 30th, 2009

I’m not sure about you, but to me the Super Bowl usually means friends, family, beer, great food, the game, and of course the commercials.  But there’s something else that may soon be synonymous with The Super Bowl- Mobile Giving. The United Way is running a 10-second Text to Give commercial asking viewers to text [...]