Case Study: Using Mobile Donations at In-Stadium College Events

Author: Stephen Joos, November 12th, 2009

Using Mobile Donations at In-Stadium College Events: Capital Area United Way
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Capital Area United Way is recognized as the premier fund raising organization for health and human service needs in the 10-parish Capital Area including Baton Rouge and surrounding parishes. Through its leadership, United Way brings together a diverse group of donors [...]

Super Bowl XLIII’s Mobile Ads

Author: Katie Maxfield, February 10th, 2009

Kim Dushinski of Mobile Marketing Profits posted an excellent video review of companies that incorporated mobile into their Super Bowl XLIII commercials. In the video, Dushinski discusses which company’s advertisements “showed they understand our love of mobile,” and utilized the technology as a direct response tool.
Among Dushinski’s top rated mobile advertisements that aired during this [...]

Mobile Donation Buzz

Author: Katie Maxfield, February 3rd, 2009

mGive has received a lot of buzz over the past few days, and we would like to thank the authors for helping spread the word about our clients’ Mobile Giving campaigns and the revolutionary service that we offer.
Is 2009 the Year of Mobile Giving? -Sarah O’Hanlon, Pop Arts Marketing
In a brief article for Pop Arts [...]

United Way SuperBowl XLIII Mobile Giving Commercial

Author: Stephen Joos, January 30th, 2009

I’m not sure about you, but to me the Super Bowl usually means friends, family, beer, great food, the game, and of course the commercials.  But there’s something else that may soon be synonymous with The Super Bowl- Mobile Giving.
The United Way is running a 10-second Text to Give commercial asking viewers to text FIT [...]

Press Release: First Year of Mobile Giving Out Performs First Year of Online Giving

Author: Stephen Joos, December 30th, 2008

First Year of Mobile Giving Out Performs First Year of Online Giving
New technology proves to be a viable fundraising tool for nonprofit organizations

DENVER (Dec. 30, 2008) – In 1997, online donations in the United States totaled a mere $300,000. In 2007, online donations were pinpointed at $10.44 billion reflecting exponential growth in overall giving and [...]

Promoting Mobile Giving With Video

Author: mGive, August 18th, 2008

Television has, from the time of its invention, been an ideal medium for advertising.
It takes the human brain eight seconds to retain information, and just a fifteenth of a second to make a decision. So when watching television it only takes the span of a 10 to 30 second car commercial to make an impression, [...]