united way

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Promoting Mobile Giving With Video

Television has, from the time of its invention, been an ideal medium for advertising.
It takes the human brain eight seconds to retain information, and just a fifteenth of a second to make a decision. So when watching television it only takes the span of a 10 to 30 second car commercial to make an impression, [...]

Text to Save Lives: Mobile Giving Takes Off

Sarah over at Read Write Web wrote a great post on Mobile Giving and details the options available to donors. She features mGive and our active campaigns- ASPCA (text Give to 27722), Alicia Keys Keep a Child Alive Campaign (text ALIVE to 90999), and United Way’s text FIT to UNITED (864833) campaign.
Read the Post [...]

United Way Launches Cell Phone Text-to-Give with Tom Brady at Super Bowl XLII to Boost Youth Fitness

FOR IMMEDIATE RELEASE
February 1, 2008
Media Contact: Margaux Bergen
United Way of America
W 703.683.7807
C 202.746.7303
Margaux.bergen@uwa.unitedway.org
Media Contact: Sal Fabens
United Way of America
W 703 836 7112 ext. 401
C 703 9463638
Sally.fabens@uwa.unitedway.org

United Way Launches Cell Phone Text-to-Give with Tom Brady at Super Bowl XLII to Boost Youth Fitness
— Super Bowl ad encourages people to text FIT to 864833 to make [...]