Television has, from the time of its invention, been an ideal medium for advertising.
It takes the human brain eight seconds to retain information, and just a fifteenth of a second to make a decision. So when watching television it only takes the span of a 10 to 30 second car commercial to make an impression, [...]
Sarah over at Read Write Web wrote a great post on Mobile Giving and details the options available to donors. She features mGive and our active campaigns- ASPCA (text Give to 27722), Alicia Keys Keep a Child Alive Campaign (text ALIVE to 90999), and United Way’s text FIT to UNITED (864833) campaign.
Read the Post [...]
FOR IMMEDIATE RELEASE
February 1, 2008
Media Contact: Margaux Bergen
United Way of America
W 703.683.7807
C 202.746.7303
Margaux.bergen@uwa.unitedway.org
Media Contact: Sal Fabens
United Way of America
W 703 836 7112 ext. 401
C 703 9463638
Sally.fabens@uwa.unitedway.org
United Way Launches Cell Phone Text-to-Give with Tom Brady at Super Bowl XLII to Boost Youth Fitness
— Super Bowl ad encourages people to text FIT to 864833 to make [...]